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Upcoming & Past Webinars

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Featured Webinars

Webinars

Deliver Results by Unwrapping Corporate Gifting

Discover the benefits of corporate gifting for marketers, sales, CX, and HR teams....

Break Through Collaboration Drag: Streamline Your Go-to-Market
WEBINARS

Break Through Collaboration Drag: Streamline Your Go-to-Market

B2B Marketing is complex and it’s not getting any easier. The intricate nature of modern marketing programs often leads to what Gartner describes as "Collaboration Drag", where missed deadlines and delayed campaigns negatively affect results. Join us for a webinar where a panel of CMOs will share how they have dealt with these challenges. Attendees will gain actionable tips and templates to guide their organization out of collaboration drag and into an efficient path to market.

New Data: What’s the True ROI of Gifting?
WEBINARS

New Data: What’s the True ROI of Gifting?

Discover the new playbook that doubles win rates and closes deals 29% faster with Canberk Beker, Head of Growth at HockeyStack, Liam Moroney, Co-Founder at Storybook Marketing, and Kacie Jenkins, SVP of Marketing at Sendoso.

Unlocking the Power of Account-Based Marketing Signals: From Identification to Impact
WEBINARS

Unlocking the Power of Account-Based Marketing Signals: From Identification to Impact

Watch on-demand this insightful webinar on "Unlocking the Power of Account-Based Marketing Signals: From Identification to Impact," where we dive into the magic of account signals and show you how to turn them into your marketing superpower!

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WEBINARS

Brand in 2021: How to Stop Telling Stories and Start Building Worlds

The world changes quickly, but our primordial desire for stories to help us make sense of it remains the same. The best companies craft narratives that don’t just exist on a web page or event stage; they’re cultivated across channels, interactions, and experiences—ultimately taking a life of their own in the hearts and minds of an audience.

TOPICS:
Marketing
WEBINARS

How Terminus Influenced $5.5M In Pipeline

Like most companies during COVID-19, Terminus needed to pivot away from the company’s initial events-based marketing strategy and find new ways to maintain engagement with prospects and customers in a remote-first world. Through unique, educational direct mail packages and targeted workshops with eGifted lunches, Terminus found ways to genuinely connect with customers in a virtual world.

TOPICS:
Success Stories
WEBINARS

The New ABM Best Practices From the Best of Two Worlds

Watch this on-demand webinar to learn about what is working in ABM now and what has changed. Sendoso and DemandMatrix shares how resilient organizations have unlocked growth with ABM best practices and advanced ABM strategies that are working right now.

TOPICS:
Marketing
WEBINARS

Bolster Cold Prospecting and Reignite Unengaged Opportunities

Engaging with the right decision-makers at target accounts can be challenging, especially in today’s climate where many organizations are facing budgetary restrictions. League’s Marketing Director, Rebecca Orellana and Sendoso’s Director of Sales, Nick Casale team up to share some tips and tricks you can use to strengthen your prospecting efforts, from lead creation all the way to closed won.

TOPICS:
Sales
WEBINARS

Account Based Go-to-Market Execution - It’s All About the Process

Sendoso CMO Dan Frohnen has fundamentally shifted the demand generation strategy to completely align with SDRs, which means that they are communicating with the same prospects to achieve the same outcomes. Sales is constantly examining conversion and win rates to make sure they are meeting expectations. And even customer success reviews the activities of top customers and shares that with the rest of the go-to-market team.

TOPICS:
Marketing
WEBINARS

Using Customer Experiences to Drive Retention

In a remote world, our customers crave authentic interactions that build meaningful relationships. So humanizing our approach across the entire customer journey is more important than ever. Join Sendoso Chief Customer Officer Alli Tiscornia in this session to explore how you can incorporate great customer experiences into onboarding, renewal, support, NPS, and more in order to drive retention.

TOPICS:
Marketing
WEBINARS

Beta Launch

Thanks for joining the waiting list for the beta launch of Sendoso for Individuals. Let’s get you sending!

TOPICS:
Industry Updates
WEBINARS

INTENTional ABX from Anonymous to Advocate

In a world demanding more sustainability and budget accountability, Intent data is your secret to confidently delivering Account-Based Everything (ABX) more effectively. From surfacing in-market accounts for sales teams, to expanding customer relationships and knowing which accounts to target with social and display ads, Intent data is your empirical guide on where to focus your budget and energy.

TOPICS:
Marketing
WEBINARS

Scaling Targeted Prospecting Through Video

Join sales leaders Reva Pellerin, Manager of Business Development at Vidyard, and Morgan J Ingram, 2x LinkedIn Top Sales Voice and Host of #TheSDRChronicles, along with moderator Tyler Lessard, Creator and Host of Creating Connections, for a unique look at how effective video outreach can be the key to unlocking your target accounts.

TOPICS:
Sales
WEBINARS

A Sendoso Customer Story: How MarketStar saw 333% Increase in Marketing Contributed Revenue

As a company that provides quota-based outsource sales and marketing, MarketStar has worked with some of the most recognizable tech companies in the world. However, getting the attention of their decision makers— VPs, directors, and above— to start that relationship can be challenging. The team set out 18 months ago to uplevel their outreach strategy and build pipeline from the ground up.

TOPICS:
Success Stories
WEBINARS

How to Increase Pipeline by Sending with Salesforce

Does your team use Salesforce? Wondering how you can execute, track, and measure your one-to-one sends or automate bulk sends using the Salesforce + Sendoso integration? Sendoso + Salesforce is a powerful combination that helps you get visibility into pipeline influence, track and time your sends, execute sends automatically by triggering on Salesforce fields, and allow your team to send 1:1, while working directly with your customers.

TOPICS:
Sales
WEBINARS

Sales Playbook: Solidify Relationships with Personalized Sending

58% of customers want a personalized experience, and this holds true for your prospects. Sendoso’s Sales Manager, Jordan Luvisi, and Integrations Product Manager, Cody Farmer are teamed up to share some of the tips and tricks to building a truly personalized experience. The sales playbook has changed and it’s time to get creative with your outreach and follow up. Jordan and Cody will cover ways to maintain human connections, even when you can’t meet your prospects in person and how to continue to keep interest at an all-time high.

TOPICS:
Sales
WEBINARS

Keeping Your SDR Team (and Yourself) Motivated Remotely

How do you help your SDRs pivot during economic uncertainty? Sendoso Director of Sales Development Andrea Lydon joins Sales Development leaders from 6sense, Brex, and HackerOne at Tenbound Sales Development Conference to share how to keep your team motivated to hit quotas.

TOPICS:
Sales
WEBINARS

Intro to Send Curation: Your Sourcing and Sending Secret Weapon

It’s more important than ever to make a meaningful impression with your target accounts. But this does not have to be a difficult feat for your team. Sendoso’s Send Curation team is dedicated to bringing all of your creative campaign visions to life! Our team is always out there looking for unique and exciting items to power your engagement efforts in new ways. Whether it’s brainstorming a fun, eye-catching campaign idea or helping you source items that will generate high ROI, Sendoso is here to help every step of the way.

TOPICS:
Marketing
Sales
Success Stories
WEBINARS

We're All Hosting Digital Events, What Now?

In early 2020, B2B events went from a thriving in-person industry to obsolete overnight. Now that we’ve transitioned into digital events, what now? We’re covering all the nuts and bolts of digital events and the impact it’s had on-demand generation, brand awareness, and the bottom line.

TOPICS:
Marketing
WEBINARS

Out of the Box: ABX Strategies for Marketing, Sales, and CX

Out of the Box is a unique opportunity to learn from a community of experts and ABX trailblazers as they share best practices and innovative solutions for forging meaningful relationships throughout the customer journey. Tune in for this on-demand event and leave feeling excited and fueled up to take on the rest of the year. You’ll walk away motivated with new ABX strategies your team can immediately start executing on.

TOPICS:
Marketing
Sales
WEBINARS

Sending for Success: Evolving Past ABM to ABX

Did you know 80% of consumers say they are more likely to do business with a company if it offers personalized experiences? This is why organizations are transitioning from an ABM to an ABX approach. Key influencers and decision makers are not always reading emails and have a lot of high-priority responsibilities, so revenue driving teams need to find unique ways to get their attention and build long-term, valuable relationships.

TOPICS:
Marketing
WEBINARS

How to Apply an ABX Strategy to the Full Revenue Funnel

Account-based Everything (ABX) is not just owned by marketing. It requires ownership across the entire revenue funnel, from marketing to sales to CX. During this webinar, Sendoso’s CMO Dan Frohnen and Senior Director of Product Marketing, Lauren Barraco will share how an effective ABX strategy must include three key elements across the entire customer journey: perfect timing, relevant content, and customized experiences. They will also be joined by TOPO Analyst, Eric Wittlake who will share his findings on the future of ABX and how your organization can evolve into this new go-to-market strategy.

TOPICS:
Marketing
WEBINARS

ABM Innovation Tour: Snowflake Scales Personalization into a World-Class ABM Program

So what’s the secret sauce to attracting the right customers, booking meetings, and capturing revenue? According to Hermi Ruiz, ABM Manager at Snowflake: Engaging enterprise target accounts with personalized Direct Mail. During this webinar, Hermi and Lauren Barraco, Sr. Director of Product at Sendoso, will walk you through Snowflake’s ABM journey and how to build a world-class ABM program by leveraging direct mail to achieve the business outcomes you want.

TOPICS:
Marketing
WEBINARS

Ask the Experts! Q&A about Marketing Playbooks and Programs that Influence Millions in Sales Pipeline

Curious about how to build marketing playbooks and efficient inbound lead workflows? Want best practices on how to align your market and sales programs to drive new and expansion pipeline? Watch this on-demand recording from Outreach Unleash to discover how modern day marketing teams are influencing millions in revenue!

TOPICS:
Marketing
WEBINARS

Fresh Send Fridays: On-Demand Webinar Series

The current sales and marketing landscape looks a lot different than it did this time last year and organizations are getting more creative with how they secure longer-term customers in a highly digital world. To help you find the most tangible and impactful ways to engage your buyers, Sendoso is partnering with a special selection of Sendoso Direct partners. On the first Friday of every month, we’ll showcase creative sends and communication to drive interest, engage prospects, accelerate pipeline, and increase renewals.

TOPICS:
Marketing
Sales
WEBINARS

CMO Roundtable: Are You Ready For the New Normal?

Marketing departments who do not invest for anticipated growth during an economic downturn are 21% less likely to succeed during the recovery phase. Are you ready to embrace the new normal? Do you feel confident in your assumptions about 2021? Watch Revenue Collective’s CMO Roundtable on-demand to learn from Marketing leaders at Bombora, ON24, Sendoso and Conversica.

TOPICS:
Marketing
WEBINARS

Sending for Success: Revenue Team’s Full Funnel Playbook

Revenue teams have been asked to do more with less and as the digital world becomes more saturated, programs that bring back the feel of in-person experiences have grown more important. This is why we have brought together Sendoso experts across all departments to share creative ways we have maximized sales and marketing ROI in this new climate. Across 4 unique sessions, we will share proven strategies for driving revenue growth, how to achieve measurable results from sending, and maximizing ROI. Whether you’re in sales, marketing, or customer success, we hope these methods and insights bring success to your team.

TOPICS:
Sales
WEBINARS

Relationships Matter: How to Personalize Every Part of the Sales Cycle

58% of customers want a personalized experience, and this holds true for your prospects. Sendoso’s Director of Sales Development, Andrea Lydon and Director of Sales, Nick Casale team up to share some of the tips and tricks to building a truly personalized experience. They cover ways to maintain human connections, even when you can’t meet your prospects in person and how to continue to keep interest at an all time high.

TOPICS:
Sales
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