Break Through Collaboration Drag: Streamline Your Go-to-Market
Wednesday, October 2 - 10am PT/1pm ET
Break Through Collaboration Drag: Streamline Your Go-to-Market
Wednesday, October 2 - 10am PT/1pm ET
B2B Marketing is complex and it’s not getting any easier. Achieving consistent success requires a coordinated team effort across multiple channels, departments, and touchpoints. As we lean into Account-Based Everything (ABX), partner, and expansion efforts, tight cross-functional collaboration is essential to driving larger deal sizes and higher win rates. However, the intricate nature of modern marketing programs often leads to what Gartner describes as “Collaboration Drag,” where missed deadlines and delayed campaigns hinder results.
To address this, we must shift our focus from trying to untangle individual contributions to tracking the collective impact of our multitouch strategies. By doing so, we can optimize our demand workflows, leading to greater time and cost efficiencies, more predictable revenue impact, and ultimately, a more streamlined go-to-market motion.
Join us for a webinar where a panel of CMOs will share how they have dealt with these challenges. Attendees will gain actionable tips and templates to guide their organization out of collaboration drag and into an efficient path to market.
Break Through Collaboration Drag: Streamline Your Go-to-Market
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B2B Marketing is complex and it’s not getting any easier. Achieving consistent success requires a coordinated team effort across multiple channels, departments, and touchpoints. As we lean into Account-Based Everything (ABX), partner, and expansion efforts, tight cross-functional collaboration is essential to driving larger deal sizes and higher win rates. However, the intricate nature of modern marketing programs often leads to what Gartner describes as “Collaboration Drag,” where missed deadlines and delayed campaigns hinder results.
To address this, we must shift our focus from trying to untangle individual contributions to tracking the collective impact of our multitouch strategies. By doing so, we can optimize our demand workflows, leading to greater time and cost efficiencies, more predictable revenue impact, and ultimately, a more streamlined go-to-market motion.
Join us for a webinar where a panel of CMOs will share how they have dealt with these challenges. Attendees will gain actionable tips and templates to guide their organization out of collaboration drag and into an efficient path to market.
Speakers
Prolific author and nationally recognized, award-winning blogger, Matt is President and Founder of Heinz Marketing with 15+ years of marketing, business development and sales experience from a variety of organizations and industries. He is a dynamic speaker, memorable not only for his keen insight and humor, but his actionable and motivating takeaways.
Matt’s career focuses on consistently delivering measurable results with greater sales, revenue growth, product success and customer loyalty. He has helped organizations such as Amazon, Seagate, Morgan Stanley, The Bill & Melinda Gates Foundation and many others create predictable, repeatable sales & marketing engines to fuel growth.
Maria Pergolino, Tech Executive, Board Member and Chief Marketing Officer, is known for building world-class go-to-market teams that drive growth, differentiation, and category leadership.
She has served as a senior marketing leader for global B2B technology organizations for almost two decades and most recently as Chief Marketing Officer at ActiveCampaign, the hyper-growth Customer Experience Automation platform and previously held executive marketing positions at Anaplan, Apttus, and Marketo.
Kyle has spent the last 17 years building, scaling, failing, and winning in high-growth software. I’m a robot and it sounds exhausting, but fun. He is currently serving the Jellyfish.co team as their CMO.
Before joining Jellyfish, Kyle had the pleasure of building a company called Lessonly, which employed over 250 humans and was lucky enough to be acquired by Seismic in 2021 for $300M. He has also been lucky to lead Seismic, OpenView, Salesforce, and ExacTarget marketing teams. Most importantly, he is the father of two wonderful boys, an energetic dog, and one too many books on World War II.**
**This bio was written by my friend, ChatGPT
Kacie Jenkins is the Senior Vice President of Marketing at Sendoso, the leading gifting and direct mail platform that helps revenue teams book more meetings, double win rates and close bigger deals, faster.
Before joining Sendoso, Kacie played a pivotal role at Fastly, scaling the marketing team into a powerhouse that supported 40x revenue growth and working with some very smart and talented folks to guide the company from Series A to a successful public offering.
A seasoned leader with expertise forged in multiple high growth B2B and B2C startups including Sourcegraph and Roku, she is currently on a mission to humanize B2B marketing and align revenue teams around GTM efficiency + shared business goals (out with the ineffective Sales vs. Marketing attribution battles!).
