The Impact of Direct Mail: Past, Present, and Future

Suppose you’re prospecting a lead at a company you’d like to do business with. After researching your prospect a bit more, you find out a couple facts: He is expecting a baby soon and owns a bulldog. What if you could give him the perfect gift that is sure to ...

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Prospecting With Personalization That Gets Results

In a world where software companies seem to be popping up left and right, it’s hard to get noticed. A great way to stand out is to do something memorable in your outreach so that the prospect can tie it back to you and they will know who you are. ...

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5 Ways to take your Direct Mail Campaigns to the Next Level

Whether it’s your first direct mail send, or you’ve ran multiple direct mail campaigns, there could be ways to improve the performance of your sends. We rounded up some of the experts that work on direct mail initiatives for our customers and internally to share some tips and tricks to help you take your next campaign to a new level.

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The Best Direct Mail Sends for Each Account Segment Ft. Triblio

Gift giving can be tough on both the personal and corporate level. Is your strategy to be practical or to stand out? Are you all about the $50 Amazon gift card? Or would you opt for clever mugs and branded wine bottles?

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