Sendoso Blog

From Touchpoints to Turning Points: What the Experience Economy Means for B2B

Tired of B2B touchpoints that go nowhere? Learn how leading companies like Gong and Automox create turning points that generate millions in pipeline through experience-led marketing.

How the experience economy is transforming B2B marketing strategies

Discover why experience-led B2B marketing is essential in 2025. Learn how hybrid physical-digital campaigns can overcome digital fatigue, boost engagement rates by 68%, and close deals 29% faster with real examples and proven strategies.

Beyond Digital: Why Hybrid Engagement Is the Future of B2B Marketing (And Your Pipeline Will Thank You)

8 Ways to Turn Gifting into Memorable B2B Experiences

Learn the year-round B2B gifting strategy that's generating massive ROI. 8 creative moments to build memorable experiences, featuring real campaigns and proven results.

Stop Chasing Clicks: Start Creating Experiences

Discover how B2B marketers can break through digital fatigue by creating memorable experiences that drive pipeline, accelerate deals, and outperform traditional click-based campaigns.

Sendoso Acquires Postal, Creating an Unmatched Intelligent Global Gifting and Direct Mail Platform for the full B2B Ecosystem

Today we're excited to share that Sendoso has acquired Postal, uniting thet two top players in the global gifting and direct mail world with unmatched global scale, a world-class customer experience, and enterprise-grade security and expertise.

The Secret Sauce to Winning in B2B? Be Unforgettable.

Discover 5 essential B2B marketing strategies for the experience economy: speak like a human, test intentionally, create memorable experiences, focus on pipeline metrics, and break the traditional playbook.

Personalization at Scale Webinar - Takeaways Blog

Discover how to break through the noise with effective personalization strategies. Learn to leverage data and automation to create genuine connections, move beyond shallow tactics, and enhance the human element in sales and marketing.

Brewing Success: How We Perked Up Learner Engagement

A small but mighty motivator, coffee fuels productivity and helps people power through their to-do lists. And so, the Sip Your Way to Success campaign was born, combining the promise of skill-building with the joy of a well-earned caffeine boost.

29 Predictions for Virtual Event Trends in 2025

We asked our community of marketers, salespeople, and executives to share their top predictions for virtual event trends in 2025. Here’s what they had to say.

4 New Rules For Customer Retention in 2025

In a world where companies are shrinking budgets, ChurnZero Chief Customer Officer Abby Hammer shares how to maintain retention and convince customers your product is still a need-to-have in today's environment.

7 of the Best Event Marketing Strategies for 2025

Discover 7 of the best event marketing strategies for 2025 to sell out your in-person or virtual event. These event marketing best practices provide ROI!

15 Customer Engagement Strategies for Remote Teams in 2025

It can be difficult to connect virtually. Reclaim valuable time with prospects and customers with these 15 actionable customer engagement strategies. Learn more.

27 Predictions for Direct Mail Trends in 2025

What direct mail trends does 2025 have in store? We asked our community of marketers, salespeople, and executives to share their top predictions for direct mail trends in 2025.

41 Unique Client Gifts Ideas They Won't Forget (2025)

41 unique client gift ideas they won't forget. These creative client gifts will help you pick the perfect gifts for all clients, and what top mistakes to avoid.

15 Amazing Shoutouts We Received from Successful Direct Mail Campaigns in 2025

Anyone who is familiar with Sendoso knows that successful direct mail campaigns are our bread and butter. We believe meaningful engagements should be creative, personalized, fun, and even delicious—regardless of whether they’re part

47 Executive Gifts the CEO Will Love

Browse 47 Gifts the CEO will love to build rapport and create irreplaceable connections.

21 Employee Recognition Gift Ideas for Your Team in 2025

Browse the best employee recognition gifts that will delight your hard-working team in 2025.

How to Automate Direct Mail Marketing in 2025 [New Year’s Resolution]

This guest post is brought to you by our friends at Tray.io, the general automation platform for citizen automators.

Company Swag: Tips & Ideas to Get Your Brand Noticed in 2025

14 Great Customer Engagement Ideas for 2025

Do you want your customers to be loyal to your brand in 2022 and beyond? Get 14 great customer engagement ideas to strengthen your brand engagement and loyalty.

20 B2B Holiday Gift Ideas for Every Budget in 2025

Our secret sauce for amazing B2B holiday gifts? Planning early! There’s a lot of logistics that go into planning a B2B gift campaign that will arrive in time for the holidays. That’s why we’re taking care of the gift brainstorming process for you!

How We Built Sendoso’s “Adopt a Marketing Innie” Campaign in 1.5 Weeks

At Sendoso, we believe in human-first marketing. That just means we prioritize people, relationships, and surprise and delight over volume, “quick wins,” and dashboards. We know that buying journeys are increasingly non-linear and word-of-mouth based, so we don’t attempt to force people to take certain actions or fit them into an imaginary “funnel.” When the 5% of people who are in-market at any given time are ready to buy, we hope they’ll think of us first.

Digital Marketing ROI in 2025

Digital marketing ROI measures how effective your digital marketing efforts are, and determines whether they're worth investing in again.