What's new with the Sendoso Platform
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Table of Contents
March 2026
AI-Powered Gifting
Introducing Oso
Meet Oso, your favorite new coworker. Oso is Sendoso's new AI agent, giving you the fastest path from data to decisions. Starting today, Oso lets you ask plain-language questions about your gifting program and get instant, accurate answers. No exports. No dashboards. No waiting on a report. Just ask, and Oso delivers.
Every gifting program gets scrutinized at budget time and now you have the data to back it up, on demand. Oso turns your Sendoso data into clear answers your stakeholders will actually understand. Whether you're reporting to finance, identifying your top-performing campaigns, or figuring out which reps are crushing their send goals, Oso gets you there in seconds.
- Ask anything, get answers fast — Campaign performance, spend breakdowns, top senders, engagement rates. All of it, instantly.
- Prove ROI without the prep work — Track the metrics that matter to your stakeholders, not a one-size-fits-all dashboard.
- Your data stays yours — Oso only works within your Sendoso environment and respects existing roles and permissions. Your data never trains a public AI model.
Who’s it for: Admins and Managers
See it in action or Learn More
Note: Oso is available on Plus, Pro and Enterprise plans. Not sure if you're on one of these plans? Reach out to your Account Manager.
SmartSend Upgrades with Gong Transcripts
SmartSend just got a huge upgrade.
Buyers made it clear, the top gifts they want are high-quality swag or authentically personalized gifts (that don’t necessarily need to be expensive). Now, SmartSend finds personalized gifts that resonate using your most powerful, and exclusive, signals - your conversations.
By integrating Gong with SmartSend, you can find relevant and timely gift recommendations based on interests and hobbies your customer shares with you directly. Your relationships just became your secret weapon for scaled and memorable sending.
Note: SmartSend is available on Plus, Pro and Enterprise plans. Not sure if you're on one of these plans? Reach out to your Account Manager.
Optional Address Confirmation Emails (SmartDelivery)
Based on customer feedback, customers can now remove Address Confirmation emails as a fallback option when using SmartDelivery.
For some use cases, like sending postcards through SmartDelivery, address confirmation emails are not always necessary.
Now, customers can choose to disable the address confirmation fallback if an address is not found when using SmartDelivery. If an address is unable to be found and address confirmation is disabled, the send will automatically be canceled.
Who it's for: Admins, Managers, and Senders
Note: SmartDelivery is available on Plus, Pro and Enterprise plans. Not sure if you're on one of these plans? Reach out to your Account Manager.
Admin Settings
(New) The Policy Center
Running gifting at scale shouldn't mean crossing your fingers and hoping reps stay on-brand and in-budget. The Policy Center puts you in control with minimal effort. No more campaign-by-campaign setups. No more compliance surprises. Just clean, consistent sends that protect your budget, keep you legally covered, and let your team move fast without second-guessing.
The Policy Center is a centralized hub for admins to set and manage gifting rules across your entire organization, or down to specific teams, all from one place:
- Set guardrails that automatically apply every time a gift is sent.
- Block sends to personal email domains, cap gift values, restrict certain categories (like alcohol)
- Limit how often one person receives a gift
- Trigger rules based on live Salesforce data
- Choose whether a policy blocks a send outright or pauses it for your review.
Who’s it for: Admins
See it in action or Learn More
Note: The Policy Center is available on the Enterprise plan. Not sure if you're on Enterprise? Reach out to your CSM.
Enhancements and Updates
(New) Sendoso Dashboard
You've always been able to do a lot in Sendoso. Now you can see a lot, right when you log in.
The new Sendoso Dashboard gives admins and managers an instant snapshot of their gifting program: spend, engagement, top campaigns, top senders, pending approvals, and recipient feedback. All in one place, no digging required.
Senders: You get a clear view of your most recent activity and how your recipients respond.
What's in it for you: Stop playing detective with your own program. The Dashboard puts your most important metrics front and center so you can spot what's working, act on what's not, and keep your team moving — without ever leaving the home screen.
Who it's for: Admins and Managers (Senders get a personalized view too!)
February 2026
Integrations
Sendoso actions in Clay
Sendoso is now a native action inside Clay, allowing teams to trigger hyper-personalized gifting and direct mail directly from Clay tables and workflows.
This is for GTM engineers and growth marketers who want to:
- Find personalized gift recommendations for enriched contacts without leaving Clay
- Automate gifting in outbound motions
- Add a new physical channel in their Clay workflows
Now modern marketing teams can create more personalized plays that create real-world moments for their audience. With gifting triggers embedded into Clay workflows, teams can experiment and find the right blend of digital and physical touchpoints without the operational headaches. No more downloading and uploading lists, no more guessing what gift to send, just clean workflows.
See it in Action or Learn More
Enhancements
New Settings Page UI
We’re updating the settings page UI. Now, all of your settings tabs on the left hand side with clearer sections. All current settings and actions are unchanged.
As we add new settings and policy controls this year throughout the year, the new UI will let users stay organized and make it easier to toggle each setting on or off.
January 2026
Integrations
Integrate with Rippling
Sendoso now integrates directly with Rippling. Admins can now authorize access to Sendoso via Rippling Apps and Integrations, while maintaining users current Rippling workflows. All users can now access Sendoso via SSO
Sender Experience
Scheduled Sends
Now senders can pre-schedule sends to deploy at a future date.
Party Links with Integrations
Automatically approve Party Link redemptions based on contacts in your CRM/MAP lists, campaigns, or HRIS tools.
Enhancements
Set “Max Quantities” for Bundles
Admins can now set a maximum number of units available for senders to select in a bundle. Now senders can quickly create their own bundles without adding to many of a specific item.
Previous releases
Check back soon
Check back soon
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Sendoso makes gifting easy and in today's climate, a little goes a long way. From a marketer's perspective, you want gifting for prospects and customers to be easy and trackable. Sendoso fulfills that need and their team has been great to partner with on ideas and support so far.
We've doubled down on virtual events and webinars over the last two years, as have many marketers, and enabling extra incentives to attend, engage, and take the conversation further has helped us continue the journey with our prospects and customers while deepening our relationships with them.
I love how easy Sendoso’s UI is and how simple it is for my marketing team to set up my account. Sendoso have a lot of creative gifts that have helped me stand out when prospecting. I love working with my ABM team to target an account and then they can create the campaign quickly in Sendoso.
Sendoso has helped elevate our ABM program by offering personalized, thoughtful, and timely demand-generation campaigns for brand awareness, pipeline development, and deal velocity. We're empowered to be creative while trusting the Sendoso team to execute those plans.
See how leading B2B enterprises use Sendoso to fuel revenue
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