Too many B2B personalization strategies use outdated nurturing tactics and bad data, but what if you could identify the right buying triggers and engage people in an impactful way? Learn how leading marketing and sales teams are using real-time data enrichment, AI-powered research, and multi-channel personalization to make their outreach stand out.

Join Kacie Jenkins, Dorothy Huynh, and Patrick Spychalski as they chat through what personalization data matters to create real human connections and how they've injected it into their GTM strategies.

Here's what you'll learn:

• Why traditional personalization is broken (and how to fix it)
• Beyond the basics - which personalization triggers matter now
• How to use the right triggers in your GTM motion

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