The best B2B relationships aren’t built through cold outreach alone—they’re built on trust, relevance, and timing. A human-first go-to-market (GTM) strategy focuses on engaging buyers when they are most receptive, through channels that feel authentic. By leveraging relationship insights, intent signals, and past customer connections, sales and marketing teams can create more personalized, high-impact engagement that converts faster. This session will show how relationship intelligence, multi-touch engagement, and buyer-centric marketing are reshaping the way modern SaaS teams drive pipeline and revenue.

Join Trinity Nguyen and Kacie Jenkins as they share what's working for them and how they are brining relationship into their go-to-market process.

Here’s what you’ll learn:

• Why Human-First GTM is the Future of B2B Selling
• How to Use Relationship Intelligence to Engage at the Right Time
• How to Operationalize Human-First GTM in Your Org