Sales and marketing techniques have evolved significantly over the past two decades. Cold calling, DMs and traditional digital channels are not as effective anymore – yet most are still using them. So the big question for revenue leaders is ‘how do I think outside the box and differentiate my sales and marketing strategy to drive home competitive advantage?’ In today’s economic environment, building human connection with your buyers has never been more important. Matter of fact, it is paramount for revenue teams to meet buyers where they are, ensure every interaction with prospects/customers is relevant and personalized and above all to deliver a memorable experience.

In this webinar, Neil Shah, Head of Product Marketing at Sendoso, and Chris Doggett, CRO at Acquia discuss how you can captivate your buyers with a human marketing experience and drive key business outcomes such as generating more revenue, closing more deals, improving customer retention and many more.

You'll learn:

• How customer journeys have evolved over the past few years and why you should rethink your sales and marketing strategy
• How you can use personalization as a lever of growth to fuel revenue growth and drive customer loyalty
• Real-world customer stories on how you can deliver a human marketing experience to your buyers throughout the customer lifecycle journey