AI and automation are reshaping B2B marketing, but buyers crave authentic, human-first engagement. To stand out in 2025, leading SaaS companies are shifting from transactional outreach to relationship-driven marketing—leveraging empathy, personalization, and meaningful brand interactions to build stronger connections, increase pipeline, and drive customer loyalty.

Join our Kacie Jenkins, Austin Sandmeyer, and Katie Penner as they share how they have shifted from transactional marketing to relationship-driven engagement by leveraging empathy, personalization, and brand interactions.

Here’s what you’ll learn:

• What Is Human-First Marketing? The shift from automation-first to relationship-driven engagement
• Why It Matters: B2B buyers demand authenticity, trust, and empathetic messaging
• How To Implement: Best practices for ABM, outbound, paid social, events, direct mail, and more.

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