November 26, 2024

Giving Made Easy: Unlocking Charity Gifting

Cody Farmer

Head of Product, Sendoso

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In today’s world, the power of gifting goes beyond building business relationships—it’s an opportunity to make a meaningful impact. At Sendoso, we know that generosity takes many forms, which is why we introduced the Universal Giving Charity Donation Option. This feature allows your recipients to pay it forward by donating their gift value to a cause that matters to them.

Here’s how it works and why it’s a game-changer for businesses aiming to connect with purpose.

What is the Charity Donation Recipient Option?

When you send a gift through Sendoso, your recipient gets to choose how they want to receive it. Alongside physical and digital gifts, they now have the option to donate the value of their gift to charity. It's a simple, meaningful way to align your brand with causes your recipients care about while creating an unforgettable experience.

Why Add a Charity Option to Your Gifting Strategy?

Strengthen Relationships Through Shared Values - Modern buyers and employees are driven by purpose. Providing a charity option shows your company’s commitment to social responsibility and allows recipients to feel good about their connection with you.

Make Gifting Inclusive - Not everyone wants or needs a traditional gift. By giving recipients the ability to donate, you’re offering a personalized experience that respects individual preferences.

Elevate Brand Perception - Brands that prioritize giving back stand out. When you empower your recipients to make an impact, your company becomes synonymous with generosity and thoughtfulness.

How does it work?

Set Up Universal Giving - In your Sendoso dashboard, simply enable the Universal Giving recipient option when configuring your campaign.

Recipient Makes Their Choice - Upon receiving the gift notification, your recipient can select to donate the value of their gift to a nonprofit of their choice.

Celebrate the Impact - Once the donation is complete, both you and the recipient receive confirmation, creating a feel-good moment that ties back to your shared connection.

Ready to Give Back with Your Gifting Strategy?

Adding the Universal Giving option to your campaigns is as simple as clicking a button, but the ripple effect of impact is immeasurable.

At Sendoso, we believe that gifting is about more than transactions—it’s about creating moments that matter. Together, let’s turn your gifting strategy into a force for good.