In today’s business landscape, it’s important for marketing teams to focus on strategies that cut through the clutter and create a more meaningful experience with their buyers. ABM remains a critical marketing strategy in 2023 as it allows organizations to concentrate their efforts on high-value accounts and deliver more customized experiences to customers, which can enhance retention, increase customer LTV, and help them achieve best results. In this session, Sendoso’s Jess Fisher and Austin Sandmeyer share their expertise on how to implement ABM for both acquisition and retention. They discuss how to use technology tools such as predictive analytics, intent data, and direct marketing automation to enhance the effectiveness of your ABM strategy and help you take your marketing efforts to the next level.

You’ll learn:

• Why ABM beyond acquisition is now more important than ever
• How to prioritize full funnel ABM
• Clear practical takeaways you can put into practice today to drive full funnel ABM