In uncertain moments, marketers and sellers need to double-down on strategies and tactics that drive meaningful business results and ROI. But, buyer needs have changed dramatically meaning traditional digital strategies are not meeting their expectations. Buyers have become inundated with digital noise leaving emails unread and display ads ignored. Gartner research shows that “79% of buyers buy from brands that demonstrate they care about THEM.” Sending enables brands to evolve their customer journeys by emphasizing connection with buyers to deliver human marketing experiences and scale human connection.

In this session, you’ll learn:

• Key trends and takeaways from 2022
• Why human connection is critical to differentiate
• How our customers successfully deliver a human marketing experience