Customer retention and expansion are fundamental drivers of business growth. However, while many organizations focus their efforts on customer acquisition, it is equally crucial to devote attention to customer retention, growth, and upselling strategies. In this webinar, we explore the power of ABM as a strategic approach to enhance customer satisfaction and drive business success. Our experts discuss how ABM, traditionally associated with acquisition, can be harnessed to create personalized and targeted experiences for your existing customer base. They also share actionable strategies to ensure customer happiness and maximize their lifetime value (LTV).

You’ll learn:

• The significance of customer retention and expansion in driving business growth
• How to identify and understand your most valuable customers
• Techniques to develop personalized ABM campaigns for customer retention, growth, and upsell motions
• Key tactics for engaging and delighting your existing customers throughout their journey

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