When it comes to lead generation, it’s important to understand the need to balance lead quantity and lead quality. Focusing on just generating more leads is not the key to more revenue. Understanding each stage of the funnel and optimizing the conversion rate at these different stages will convert leads to customers.

Rethink lead quality and other marketing secrets

More than ever, marketing teams need to rethink their approach, find new ways to engage with buyers, and implement effective strategies that improve funnel conversion rates.

In this on-demand session, Alex Ortiz, CMO of Sendoso, covers these marketing secrets:

• How to improve conversion rates by refining your strategy within the funnel
• Rethink lead quality; measure and focus on what matters.
• Effective techniques to successfully boost your buyer engagement
• Proven strategies to improve your funnel conversion rates throughout the buyer journey (top, middle, and bottom of the funnel)
• How to use sending to build relationships with your top tier accounts