In our digital first and remote selling world, building relationships with prospects is more challenging than ever. In fact, research from Sendoso shows that 90% of decision-makers agree that building a personal or human connection with their buyers and customers has become more important to closing sales since March 2020. And in 2022, as we shift to a hybrid work world, to put buyers first, sales and marketing teams have to adjust their typical engagement strategies in order to stand out. So how can you differentiate yourself from competitors to initiate more conversations, build deep relationships, and drive top line revenue? During this on-demand session, Ben Haber, Manager of Commercial Sales at Sendoso, and Colleen Jackson, Senior Marketing Manager at Anaplan, share proven, research-backed tips and tricks to develop meaningful relationships with prospects and creatively engage throughout the buyer journey using enterprise-level gifting.

Specifically, you will learn about:

• The digital engagement challenge
• How to create a differentiated approach to engage prospects
• How to use gifting throughout the buyer’s journey to build relationships and drive revenue
• Real-world customer stories of successful sending campaigns