The key to driving the self-educated buyer to a purchase is personalization. Join us as panelists from Sendoso, Vidyard, RollWorks discuss how marketers can break through old marketing habits and create seamless, highly-personalized digital experiences that drive pipeline and revenue.

Key takeaways include:

• Use in-person and digital touchpoints to maximize attendance and engagement
• Capture every sales opportunity with highly-targeted multimedia content
• Engage target accounts through a combination of direct mail, video and advertising

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