Traditional ABM (Account-Based Marketing) strategies often focus heavily on automation, intent signals, and multi-channel outreach—but they miss one key ingredient: the human element. To truly engage high-value accounts, you need more than just data and automation. Buyers today expect personalized, relevant, and human-first experiences that go beyond emails and ads. This session will explore how leading SaaS brands are evolving ABM to be more authentic, relationship-driven, and human-centered—while still leveraging technology to scale.

Join Stephanie McArthur and Kacie Jenkins as they share how to bring the human back into ABM.

Here’s what you’ll learn:

• Why ABM Needs a Human-First Approach
• Where & When to Infuse Human-First Engagement in ABM
• Tactical ABM Plays for Human-Centric Marketing