“We were looking for a way to share our brand with customers to increase both brand excitement and meeting show rates.”
Tsoi did both with Sendoso. The Amazon integration unlocked new possibilities for creative, themed corporate gifts that could be tied into MasterClass courses.
For example, MasterClass enticed prospects interested in the Serena Williams tennis course by sending tennis balls to B2B prospects rather than eGifts. In another campaign, prospective clients interested in former FBI negotiator Chris Voss’s courses received his best-selling book.
Both were readily available on Amazon.
Tsoi could easily create touches by shopping on Amazon and tracking the gift in the Sendoso customer relationship management system. She could even ship each gift to the Sendoso Fulfillment Center to be packaged with MasterClass branding while still personalizing gifts at scale and tracking the budget.
“It opened up the ability to tailor gifting towards MasterClasses that our B2B customers were excited about.”
The excitement increased engagement with customers. Nearly 70% of customers who received a gift via Sendoso interacted with a MasterClass account executive.