The company hosts an annual digital content camp. It features six weeks of on-demand challenges. It’s a way for the field marketing team to engage and educate prospects by incentivizing their B2B content in a fun way.
The team rewards prospects as they complete each challenge. Camp prizes range from flannel shirts, to product trials, to gift cards. The team even gave away four YETI coolers as grand prizes.
However, the timeline posed the biggest challenge.
“This year we took the gamification to another level,” said Allison, who admitted that the volume of swag and manual work was a pain point for the past two years.
The team shipped all their swag kits to the Sendoso Fulfillment Center to better automate their campaign. The move meant they wouldn’t have to manually trigger, ship, track, or calculate the ROI of their swag. It made the workflow seamless for Katie and allowed her to focus on driving engagement in other ways.
“I’m not waiting for anyone to respond to me to send swag,” explained Katie. “I’m not waiting for anyone to give me an update. I can see everything every single step as it automatically happens.”
Allison echoed those sentiments.
“In the past, we would have to organize a workflow with the vendor and have to send the list through email, ask for specific tracking numbers, and have very little visibility into everything. This was much smoother and saved me so much time.”