Let’s taco ’bout a good play on words.
In marketing, puns can link a good campaign together. Creative sales copy and fresh marketing themes land better with a little humor. But smart marketers can turn puns from dad jokes to an ABM call-to-action.
When do marketing puns work?
It’s all about timing.
Some of the most successful Sendoso customers curate B2B marketing campaigns designed around holidays. And not just the major holidays.
Marketers use everything from National Coffee Day in October to Star Wars Day in May to surprise and delight prospects, customers, and even employees.
How to pair puns and gifts?
The formula is simple.
Pick a holiday, a pun, and a corporate gift to bring your wordplay together to create an unforgettable direct mail campaign.
Let’s look at Outreach’s winning play on words.
- Holiday – Graham Cracker Day, July 5
- Pun – Outreach will help you book “s’more meetings.
- Gift – Send s’more kits to enterprise target accounts
Are marketing puns professional?
Yes, successful marketers swear by well-designed campaigns.
“No matter who your customer is, they’re still humans and they’re still people,” explains Adam May, senior manager of marketing incubation and testing at Thomson Reuters.
They generally enjoy funny stuff like a good pun.
Puns can range from campy to clever.
It’s not about creating new jokes, but setting the right tone and catching someone’s attention.
Download our pun calendar today
“I think marketers have heard all the puns and go tone-deaf to them. But you have to remember that your customers aren’t marketers and they don’t hear all the creative stuff all the time, so a baseline level of creativity goes a long way.”
Remember, the best campaigns, and gifts, take planning. Gifts need to be personalized and the messaging has to land well. Sendoso made it easy for you. Plan ahead by finding gifts and puns for each month or download the entire 365 Pun Calendar packed with puns.
9 January puns to inspire creative New Year’s gifts
Ring in the new year by celebrating prospects with corporate gifts. Keep your B2B marketing campaigns light by incorporating January puns.
10 July puns to spark direct mail gift ideas
19 August puns for sales development representatives
Celebrate prospects, clients, employees, and their dogs during August for National Dog Month. Design a sales campaign around lesser-known summer holidays with an August pun and whitty corporate gift to match.
16 September puns and gift ideas to harvest new business
20 October puns written for sales campaign success
Create clever sales copy with October puns in your fall campaigns. Connect creative corporate gift ideas with pre-Halloween puns including National Sweet Day, Coffee Day, and even National Pumpkin Day.
21 November puns and gifts to show clients you care
Give thanks for your great B2B clients in November. Try a creative play on words to reach out on World Kindness Day, Thanksgiving, or use November puns to make clients smile on lesser-known holidays.
24 December puns to pair with client holiday gifts
Celebrate the holidays with a side of humor. Thank customers with client gifts paired with a December pun fit for the winter season. Expand your end-of-the-year gifting beyond Christmas to some lesser-known holidays.
Playing with Puns: 5 March-Themed Marketing Gifts
Take your B2B marketing gifts to the next level with a combination of gifts and themed sends, or create a timely corporate gift campaign by focusing on these five favorite days in our March gift guide.
5 Clever April Puns Perfect for Marketers
Pick from these fun marketing puns designed to highlight your spring direct mail campaigns. From April Fools’ Day to Earth Day, pair puns with clever gifts to surprise and delight prospects and clients.
15 May puns to improve your direct mail gifting campaigns
Spark a smile by sending gifts with a punchline. Use one of these puns to make your May direct mail campaign stand out. Find gifting inspiration by focusing on these May holidays including Star Wars Day, Cinco de Mayo, Mother’s Day, National Burger Month, and more.
18 June puns for summer ABM campaigns
Build summer marketing strategies early. Design direct mail campaigns around the best of June including Father’s Day, Juneteenth, and Pride Month to make prospects smile.