Want to get more ROI from your Account-Based Marketing strategy? In a recent episode of The B2B Growth podcast, Sendoso Chief Marketing Officer Dan Frohnen sits down with Russell Banzon, Dir. of Demand Generation at Gong.io
At the end of the year, holiday gifts can act as a special incentive for sales teams. From incentives and software to Slack alerts and new swag, here are five corporate holiday gift ideas for sales managers to consider getting for individual reps or their entire sales team.
Corporate gift-giving laws can apply to specific industries or roles within a company. Check out this easy-to-read guide to ensure that you’re compliant, especially during the holiday season. The gift of transparency is one that will be appreciated – all year round!
If you haven’t figured out your Dreamforce 2019 schedule yet, you’re not alone. The conference offers more than 2,700 sessions across multiple roles, products, levels, and more. So where can you even start?
Here at Sendoso, we help sales teams rise above the noise and elevate their relationships with prospects through B2B gifting. We know prospecting into accounts is hard and catching …
We get it: Coming up with the right sales prospecting gift can be tough. Research shows that the best sales prospecting gift is a personalized one. Targeting customers on a one-to-one basis increases response rates by up to 50% or more.
What’s better: giving personalized corporate gifts or receiving them? Research shows that when we give a gift, we focus less on comparison and we experience more happiness from the act of giving.
I have been getting a barrage of emails, phone calls, and LinkedIn requests for as long as I can remember, but I will never forget the time a sales development rep (SDR) contacted me via direct mail.
Are you thinking about incorporating eGifts and/or direct mail into your 2017 account-based marketing initiatives? This list will give you some ammunition and reasons to pull the trigger and get started today.
In our most recent episode of Unboxed, we showcase a two-part send (complete with both a video mailer and a bottle of wine) from our partners at UviaUs. This is a great example …
In today’s competitive marketplace, the buyer experience is more important than ever. Cold calls and repeated emails to “just follow up” aren’t enjoyable and don’t accelerate sales cycles.
At first, using April Fool’s Day pranks to build relationships with prospects may seem counterintuitive. But think about it this way: What’s more human than making someone laugh? If you can connect with someone on an emotional level by bringing joy to their day
I like to challenge every sales rep that I’m working with to text me. They know that a modern sales approach means adding value before going straight to the ask—no one wants to feel like …
Influitive customer advocacy specialist Darren Persaud and business development representative Matthew Pellegrini have always had a knack for knowing when to send corporate gifts at the right time, as well as what to actually send.
In this installment of our Customer Spotlight series, we focus on the direct mail strategy of Atrium, an advanced sales performance analytics software that empowers sales teams to make informed decisions.
The sales cycle can get complicated, and fast. There are many pieces at work, but ultimately, they’re all working toward that one end goal: closing a deal.
This direct mail campaign guest post is brought to you by our friends at ReachForce, the leading provider of B2B marketing data quality management services. A direct mail campaign doesn’t end once your packages get delivered.
When it comes to going upmarket, a direct mail campaign might just be your secret weapon. Why? Because you know that selling into mid-market and enterprise companies means a much more complex sales process. The strategies that got your company …
A few months ago our partners at Outreach.io launched their Sales Engagement Podcast Series. The series focuses on tactics, strategies, hacks, and tips for the listeners to get the most out of their sales engagement plan.
As digital marketing and sales strategies get more complex, it becomes infinitely more difficult to stand out from the noise. Marketing and sales teams are faced with the challenge of …
What’s the difference between personalization and customization? In a world where we have more access to data about our buyers than we ever have in our past, this question comes up a lot. After all, 96% of marketers say
Not every business today can manage to take all prospects out to a round of golf and a fancy dinner. Even so, today’s businesses can still personalize the sales process and make that human connection …
in a world where software companies seem to be popping up left and right, it’s hard to get noticed. A great way to stand out is to do something memorable in your outreach so that the …
With so many competing products in the SaaS landscape, we essentially choose to buy from the teams we like. Through the deal, it’s important to build rapport, and one of the ways to …
When talking to our 150 customers, it becomes clear that there is no ONE correct way to do direct mail. We have customers using direct mail for varied audiences, for different goals, ….
By leveraging Sendoso’s integration with Salesforce, you can automate marketing sends as well as empower your sales team with the ability to make meaningful connections with their prospects.
Many of us in sales have been in the conundrum of how to creatively cut through the noise of a C-level executive’s inbox. I was in my first week at Sendoso and found myself in just this situation.
As a marketer, one of my main goals is to empower my sales team. Constantly launching new campaigns and platforms on their own, are not effective. To successfully help your sales team, you need to make
I left off Part 1 of this blog, sharing the challenges in the prospecting process. Now, I’m going to give you an inside look on how I’ve made personal and memorable connections with my prospects.
Can I get a raise of hands for the number of times you’ve done your research, cold called, sent a personalized email, and reached out through social sites to not receive any kind of acknowledgment from
Want to include direct mail and gifts into your SalesLoft Cadences? Now you can! This seamless integration helps you take personalization to the next level and enables you to easily use Sendoso.
This guide covers five actionable online and offline sales and marketing strategies to help you build more integrated digital + physical campaigns. Read about industry statistics and …
To implement an effective customer engagement strategy, make an effort to start small and gradually expand. This allows you to adapt your approach to the audience’s specific needs.