Challenges
Zuora needed a way to engage prospects at target accounts who hadn’t responded to previous outreach.
Results
By sending a high-value, personalized gift at the right moment, Zuora was able to spark new dialogue with executive decision makers.
75%
email open rate
18%
meeting rate
Zuora helps companies launch, manage, and transform into subscription-based businesses.
Headquarters
Redwood City, CA
Founded
2007
Company Size
1,000-1,500 employees
Website
Industry
Enterprise IT
If we’re spending all of our time assembling direct mail packages and tracking responses ourselves, we won’t have the capacity to optimize and scale the channel. – Emily Aradi
While a speedy subscription launch is certainly something to celebrate (hence the bubbly!), as you know, the success of your new innovation hinges upon how you can iterate afterwards. Would love to chat about how we’ve helped similar companies get to market, test, and iterate quickly.