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March 18, 2022

Amplify Your Company's Brand With Custom Gift Boxes

By Sendoso
How Enterprises Avoid 4 International Gifting Obstacles
KEY POINTS

  • Custom gift boxes done right will increase the value, recognition, and perception of your brand, and show new leads and customers how much you appreciate them.
  • Research shows that 73% of people prefer brands that personalize their experience.
  • 80% of consumers are more likely to do business with a company that invests in personalized experiences.

Having a reputable brand is essential in today’s market. Personalized custom gift boxes can inspire brand loyalty and help you stand out from the competition. This is part one of a two-part series on custom gift boxes. For part two, check out How to Design Your Custom Gift Boxes.

The market has never been more crowded than it is now. The demands of trying to stand out in a sea of internet content may have your team scrambling to constantly create new viral content or flashy social media ads. And to what end? The average customer has an attention span of just eight seconds while scrolling on their screens!

Looking for a way to amplify your company’s brand and capture the attention of potential customers for more than a few seconds? Personalized gift boxes provide a unique and memorable customer experience, which is a great way to earn a share on Instagram! 

Custom gift boxes done right will increase the value, recognition, and perception of your brand, and show new leads and customers how much you appreciate them. Your potential customers are tired of impersonal social media ads. By adding a human touch, you can build meaningful connections and close deals faster with a direct sending campaign.

It’s time to invest in a marketing strategy proven to help your brand stand out and make a lasting positive impression. Find out exactly how and why custom gift boxes should be your next big marketing move.

How Custom Gift Boxes Can Boost Your Company’s Brand

Regardless of your sector, having a solid brand is an important component of establishing yourself in the market. Your brand is your identity and it allows you to differentiate yourself from competitors, build positive connections with your audience, and convert them into loyal consumers.

Research shows that 73% of people prefer brands that personalize their experience. Custom gift boxes do just that! Hand-picked luxury gifts, custom logo options, and premium packaging solutions are all available at your fingertips with Sendoso’s sending platform. Physical impressions are the perfect way to show your customers that you care and boost your brand to stay top of mind.

Improve Customer Experience

Custom gift packaging is an easy and inexpensive way to take your customer experience to the next level. With Sendoso, custom gift boxes are a seamless part of the packaging process for your promotional items or client appreciation gifts.

Taking this personalized approach allows you to show prospects appreciation for their business and helps them feel like they’re part of your community. It also doesn’t hurt that artfully crafted gift boxes are an effective marketing tool! You’ll impress your customers while reminding them why you’re their number one choice.

Increase Value and Perception

Building a positive customer experience won’t happen without purpose. It’s all in the details, and in this case, the packaging. Corporate gifts that feature premium material and luxury gift box details will increase clients’ perception of value for that product. You can then charge more per product because of an increase in perceived value.

It also shows potential clients what kind of quality they can expect when dealing with you. A box that’s designed specifically to fit the products you’re selling can make them feel like they’re “unwrapping” your brand every time they open their package. The presentation of these carefully chosen items will leave your customer excited about their purchase and coming back for more.

Customer Appreciation

When customers feel the love, they’re more inclined to value your business partnership. Showing customer appreciation is a key part of developing a loyal customer base. After all, finding new customers is five times more expensive than keeping your existing ones. 

According to a recent Coresight survey:

  • 80% of respondents say gifting improves employee and/or client relationships.
  • The primary benefit (45%) is that the recipient feels substantially more valued.
  • 80% of consumers are more likely to do business with a company that invests in personalized experiences.

Investing your energy and resources into showing customer appreciation with physical impressions and custom gift boxes makes good financial sense! 

Learn more about how to leverage Sendoso’s sending platform to increase retention with thoughtful gifts that show customers you value their business. 

Stand Out From the Competition

When you send a custom gift box, you’re placing your brand into the hands of your potential customer, where it cannot be ignored. This is a great way to make sure you get noticed above the noise and really stand out from other brands in your industry. 

Exceed Expectations

A plain old cardboard box is sure to be discarded into the pile for shipping and receiving, or maybe even get trashed accidentally! But a custom gift box is going to be carefully unwrapped and reused. In some cases, people will even keep them as a memento! In this way, your brand and logo live on long after the box is opened.

Gift box design and decoration give your product and brand a more professional look. In this case, the packaging is equally as important and memorable as what’s inside. It conveys a feeling of high-end value to potential buyers. 

When you exceed your customers’ expectations from day one in this simple way, they’re more inclined to reach out in good faith and have a positive first impression of your business. 

Highlight Products

The best quality gift boxes accent and highlight your products. Receiving a unique gift in custom packaging also proves to be a powerful emotional experience for your recipient. It forges a sense of connection and can foster a positive association with the sender in the mind of the recipient.

Take advantage of all occasions and reasons to send promo items to feature new products and services. Plan and execute the perfect rollout for your next project with custom packaging artwork that will highlight the why behind what you do.

Brand Recognition

Brand recognition is the degree to which your customers are familiar with your company and recognize it when they see it. It includes everything from your logo and brand colors to your company name and tagline. 

It takes an average of five to seven impressions online for people to remember a brand. With unique Physical Impressions™ from Sendoso, you can easily cut that number in half! Each time a customer sees your logo or product pop up in a custom gift box, it’ll be that much more ingrained into their memory.

Here are some fast facts on direct sending with custom gift boxes:

  • 39% of consumers try a business or product for the first time because of direct mail, such as custom gift boxes.
  • Direct mail open rates can reach up to 90%, so your brand logo is sure to be seen!
  • 70% of consumers say direct mail is more personal than online interactions. 

Custom gift boxes build brand recognition by leaving a lasting impression on customers. As your brand recognition grows, you’ll also develop other benefits like increased consumer trust and reduced price sensitivity.

Encourage Brand Loyalty

Brand loyalty is the positive association customers attach to your particular product or brand. Moving beyond brand recognition is the ultimate goal because it encourages customers to repeatedly buy from your company even when they encounter cheaper or comparable alternatives. 

Why prioritize increasing your brand loyalty? 

  • A brand-loyal customer is more likely to try out other products from the brand.
  • Brand-loyal customers are less likely to switch to a competitor’s brand even when faced with sales, discounts, or promotions.
  • These customers are less sensitive to price increases. 
  • Brand loyalty is worth 10X more than a single purchase.

Research shows that custom box gift packaging encourages buyers to make a repeat purchase. So how can you inspire brand loyalty with a custom direct sending campaign by Sendoso?

  • Create unique and positive customer experiences.
  • Personalize your packing and messaging, tailoring it to your target audience.
  • Forge memories that last long after the products have been consumed.

Word of Mouth

Artfully customized gift boxes with unique physical impressions are sure to generate buzz around your brand. Why? The arrival of your gift will definitely spice up a boring business day, and recipients are likely to share their surprise and delight with a friend or family member. 

This is exactly the type of scenario that sparks organic word-of-mouth marketing. WOMM is one of the most powerful forms of advertising, as 92% of consumers trust their friends over traditional media. 

It’s the emotional experience of opening a custom physical gift—the card, the paper, the human connection—that inspires positive word of mouth. 

Check out part two of this two-part series, How to Design Your Custom Gift Boxes.

See how companies generate over 200% ROI on new revenue with the leading sending platform.