Customer Story

84% of Operations Executives Responded to an Address Confirmation Send

Read how Snapdocs is leveraging Sendoso to successfully engage decision-makers during remote work.

84%

response rate to Address Confirmation

$5.5M

in pipeline influence

4X

ROI on influenced pipeline

Snapdocs is a financial technology company trusted by over 4,500 mortgage lenders and title companies.

Why Sendoso

Snapdocs needed a tech stack that included marketing automation, sales engagement, a CRM system, and a sending platform in order to effectively gain customers and market share. So they launched Salesforce, Marketo, SalesLoft, and Sendoso as part of the flagship operation.

“We wanted the Snapdocs brand to be engaging and different from our competition. After using Sendoso at my previous company, I knew using Sendoso to create unique touchpoints was a critical way to achieve that while also strengthening our ABM and SDR programs.”

The team built an enterprise B2B account-based marketing program where marketing and sales work closely together; marketing sending direct mail to strengthen ABM campaigns and SDRs incorporating personalized gifting in their outbound, Salesloft cadences.

Snapdocs + Sendoso During COVID-19

When COVID-19 and subsequent social distancing measures were put in place, Snapdocs veered into uncharted waters with the same objective as before: creating personalized ABM touchpoints that drive engagements and create relationships throughout the customer journey and lifecycle. 

Snapdocs had planned to launch a new book, The Definitive Guide to Digital Closings, at an in-person book launch event party in late March. The 115-page book aggregates findings from the top players in the financial industry, encompassing months of research, planning, and coordination to produce. While the world went completely virtual overnight, Snapdocs pivoted the book launch party to an AMA-style webinar. But they still wanted to get banded content in the hands of their audience—something they could hold and have sit on their desk before, during, and after the event took place. 

A few days later, Sendoso launched Address Confirmation, a feature enabling customers to verify recipients’ addresses prior to sending physical items and allowing their team to get the book into the hands of their target audience while they’re working remotely. The marketing and SDR teams worked together to identify who they would send the book to, chief operating officers at key accounts. The SDRs leveraged Address Confirmation to send physical copies to chief operating officers at every high-value, target company.

In a virtual world, Sendoso helps our prospects and customers to tangibly engage with our product and brand making it a critical component of any multi-channel marketing stack. Because Sendoso enables my team to incorporate strong engagements like direct mail throughout the customer journey, we’re planning on using the platform to roll out customer marketing and direct marketing programs this year.

Results to Date

By using Sendoso’s Address Confirmation feature, they achieved an 84% response rate, created seven new sales opportunities, and converted seven accounts into lower funnel stages. To date, the campaign, which cost a little over $4,000, has influenced $5.5M in pipeline revenue.  

Because Address Confirmation has been so successful, they’re investing more in customer marketing to celebrate important milestones and direct marketing to work in conjunction with their ABM and SDR outreach programs.

In a virtual world, Sendoso helps our prospects and customers to tangibly engage with our product and brand making it a critical component of any multi-channel marketing stack. Because Sendoso enables my team to incorporate strong engagements like direct mail throughout the customer journey, we’re planning on using the platform to roll out customer marketing and direct marketing programs this year.

Start sending, start connecting, start driving revenue.

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