Strengthen your ABM strategy through personalized sending
Account-based marketing (ABM) strategies are not created equal. Use our Sending Management Platform to amp up ABM campaigns that attract, engage, and convert your target accounts through data-backed gifting strategies.
Data-backed sending that drives revenue
return on campaign investment
reduction in labor costs
shorter average sales cycle
Upgrade your ABM strategy with Sendoso
Sending strategies that break through to your target accounts
Are you seeing low response rates from potential customers? Cut through the noise with sending strategies that actually deliver breakthroughs to your targeted accounts. Find pertinent, compatible gifts from our extensive marketplace that range from hand-curated merchandise to one-of-a-kind virtual experiences and more.
Build trust through personalized gifting
Developing relationships authentically with targeted prospects is essential for any ABM-based sending campaign. Scalable, personalized gifting is an effective way to show appreciation and has been proven to influence feelings of reciprocity and trust.
Convert targeted accounts into customers—fast
You’ve finally got your foot in the door. Now it’s time to speed up the customer acquisition process and engage the whole buying team. From the budget approver to individual contributors, convert your leads faster with gifting solutions for every type of buyer—and every occasion.
Trusted by brands around the world.
Easily integrate into your existing ABM workflow
Sendoso integrates with leading ABM platforms such as Terminus, 6Sense, Demandbase, Bombora, and RollWorks, so you can easily personalize and trigger sends from within your existing ABM workflow with just a few clicks.
How Gong generated 400+ new opportunities
In today’s climate, it’s not what you sell, it's how you sell it. When thinking about door-opening campaigns, we like to differentiate Gong in a crowded market. And Sendoso allows us to cut through all of the SaaS noise.
VP of Marketing, Gong
How Tipalti drove $3M in influenced revenue
Giving our sales team the autonomy to send personalized gifts to the right person at the right time has led to the most effective door-openers and opportunity accelerators.
ABM Manager, Tipalti
How RollWorks drove a 55% increase in response rates
We typically have a 6- to 18-month sales cycle. When Sendoso is put into play we see a much shorter sales cycle. Direct mail works and it continues to work. And Sendoso takes it an extra mile, and contributes to our revenue goals time and time again.
Demand Generation Marketing Manager, RollWorks
How does Sendoso improve our ABM campaigns?
Account-based marketing relies heavily on personalization. Sendoso enables ABM teams to personalize their gifting strategies for every type of buyer. Send 1-to-1 or 1-to-many gifts without the headache of sourcing vendors, managing inventory, tracking, or worrying about packaging and shipping.
What gifting options are available with Sendoso?
Sendoso offers a wide variety of gifting options for every stage across the buyer’s journey—eGifts are great as door-openers. Handwritten notes, branded merchandise, and virtual experiences work well while your customer is in the consideration stage. And hand-curated merchandise from global vendors is perfect for closing deals.
How do I measure the impact of using Sendoso for my ABM campaigns?
With built-in tracking and analytics, you’ll have complete transparency into the timeliness of your gifting and the ROI of your sending strategies. Track from when gifts are sent, to when they’re received and when eGifts are opened so your sales team can be there at each important touch point.
Does Sendoso integrate with leading sales and marketing platforms in the market?
We integrate with all the major CRM, sales engagement, and marketing automation platforms such as Salesforce, Outreach, Salesloft, Marketo, HubSpot, Eloqua, and many more. Learn more about our integrations.
Does Sendoso offer customer support for our ABM campaigns?
We provide chat, email, platform, and logistics assistance to support your ABM campaigns. Our dedicated support specialists are spread across the US and internationally to ensure you have global coverage.
Resources for real-life sending
New Ways to Engage the Customer
10 ABM Best Practices