RollWorks Increases Response Rates by 55% With Sendoso
With Demand Generation Marketing Manager,
increase in net new opportunities
Katie Dunn, Demand Generation Marketing Manager is responsible for end-to-end field event execution, as well as, post-event follow-up programs with their target accounts. As part of her ABM strategy, she wanted to start sending personalized items to her target accounts but knew that she couldn’t keep up with the demand of sending hundreds of physical gifts per week.
RollWorks saw a 22% increase in net new opportunities by implementing Sendoso into their SDR outreach programs. Additionally, they saw a 55% increase in response rates when used in their marketing programs. Katie also measures team adoption of their different platforms. With Sendoso, there is 100% sales team adoption.
We typically have a 6-18 month sales cycle. When Sendoso is put into play we see a much shorter sales cycle.
With Demand Generation Marketing Manager