Challenges
Guru needed to stand out when connecting with cold prospects in a crowded market, while communicating company values and offerings.
Results
With Sendoso, Guru was able to scale sending while keeping each gift personal, driving incredible response rates and increasing pipeline ROI.
300+ target accounts touched
with Q1 cupcake campaign
5X response rate
compared to cadences without gifting
3X ROI
of pipeline generated from sends
Guru is a collaborative knowledge management solution that helps teams better serve their customers.
Headquarters
Philadelphia, PA
Founded
2013
Company Size
125+
Website
Industry
Knowledge Management

“Sendoso helps us stand out amongst the other vendors who are constantly reaching out to companies trying to get meetings.”

“Sendoso has been an irreplaceable lever for us in terms of driving top of funnel engagement.”

“Gifting really touches everyone in a way that an email just can’t. Receiving a gift feels both personal and human, fostering immediate rapport between the gifter and recipient. Plus, who doesn’t like cupcakes?”

“Sendoso is absolutely a must-have for anyone leveraging gifting.”

“Gifting with Sendoso is another way to remind our customers how important they are to us.”
Campaign Details
Use Cases
Marketing Sales Customer Success
Integrations
Salesforce HubSpot Outreach
Pipeline ROI
3X
Response Rates
5X Increase

“Sendoso has been an irreplaceable lever for us in terms of driving top of funnel engagement.”

Julia Bersin
Guru Senior Manager of Demand Generation