Sendoso Blog

Our blog includes easy-to-read sending strategies, insights, tools, and ideas—plus a little bit about Sendoso and what happens behind the sends.

Featured Posts

BLOGS
Dec 8, 2022

Deliver Results by Unwrapping Corporate Gifting

Discover the benefits of corporate gifting for marketers, sales, CX, and HR teams....

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail
BLOGS
November 20, 2024

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail

Learn how we've built an automated, personalized outbound motion that generates over $1M of sales-qualified pipeline a quarter - without a huge team or budget.

Sendoso Named HubSpot's Essential App for Marketers in 2024
BLOGS
September 17, 2024

Sendoso Named HubSpot's Essential App for Marketers in 2024

We're thrilled to announce that Sendoso has been named one of HubSpot's "Essential Apps for Marketers" for 2024. This recognition is a testament to our team's hard work and dedication to enhancing the Sendoso app experience within HubSpot's UI Extensions Beta Program.

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns
BLOGS
July 30, 2024

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns

Unlock the secrets to unforgettable swag campaigns with data-driven insights. Discover what makes swag stay and what gets left behind. From useful items and premium brands to clever designs and sustainable choices, learn how to create memorable swag that recipients love and keep. Dive into our survey findings and transform your swag strategy with Sendoso's expert solutions.

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting
BLOGS
June 26, 2024

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting

In our webinar hosted by Austin Sandmeyer, Head of Growth, Cody Farmer, Head of Product, and Katie Penner, Head of Sender Relations, we dove into how Sendoso uses Clay as a data manipulation layer, connecting multiple tools, to enhance our outbound marketing strategy. Learn how we do it in this post.

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400
How to automate offline marketing with a scalable gifting strategy
BLOGS
April 22, 2024

How to automate offline marketing with a scalable gifting strategy

Offline marketing strategies can be automated. Learn secrets on how from a CMO with over 20 years of experience.

TOPICS:
Marketing
New Sendoso Features to Help Our Customers During COVID-19
BLOGS
April 22, 2024

New Sendoso Features to Help Our Customers During COVID-19

This month, we’re continuing to empower Sendoso users with even more improvements and new offerings via Sendoso Direct, eGifts, and Sendoso Choice.

TOPICS:
Industry Updates
Create More Human Connections with Sendoso Experiences
BLOGS
April 21, 2024

Create More Human Connections with Sendoso Experiences

In this H2H era, customers expect a personalized, B2C-like brand experience. So send them one with Sendoso Experiences.

TOPICS:
Marketing
Sales
Re-Opening the Economy: 5 Steps to Prepare Ourselves for What Lies Ahead
BLOGS
April 20, 2024

Re-Opening the Economy: 5 Steps to Prepare Ourselves for What Lies Ahead

We don't know when, but what we do know is that the economy will eventually re-open and leaders need to be planning for it right now. Here are five steps to prepare for what's ahead.

TOPICS:
Marketing
Behind the Sends: How We’re Making Direct Mail Sustainable
BLOGS
April 19, 2024

Behind the Sends: How We’re Making Direct Mail Sustainable

Our customers use our platform to connect with customers and prospects on a human level using direct mail, so a key part of Sendoso’s mission is it sustainable for the environment.

TOPICS:
Industry Updates
Shop Small with Sendoso for National Small Business Week
BLOGS
April 19, 2024

Shop Small with Sendoso for National Small Business Week

During National Small Business Week, April 28 to May 4, Sendoso invites you to support local communities by shopping small. Partnering with thousands of vendors, nearly half of whom are small businesses, Sendoso offers a vast and diverse gifting marketplace. From unique champagne experiences by COUP Champagne to artisan crafts from Ethik, and gourmet treats from Mini Melanie, there's a meaningful gift for every occasion. Join us in making a big impact one small business at a time. Explore our partners and their exceptional offerings on our platform.

TOPICS:
Winning Send Ideas
Marketing
Sales
5 Questions Your Sales Team Should Ask Before Sending
BLOGS
April 17, 2024

5 Questions Your Sales Team Should Ask Before Sending

As a marketer, one of my main goals is to empower my sales team. Constantly launching new campaigns and platforms on their own, are not effective. To successfully help your sales team, you need to make

TOPICS:
Sales
Ask the Experts: How To Strengthen Customer Relationships To Drive More Revenue
BLOGS
April 17, 2024

Ask the Experts: How To Strengthen Customer Relationships To Drive More Revenue

Discover effective strategies and practical tips for strengthening customer relationships to drive revenue growth

TOPICS:
Marketing
Sales
How RollWorks Maintains Strong Internal & External Connections During COVID-19
BLOGS
April 17, 2024

How RollWorks Maintains Strong Internal & External Connections During COVID-19

Find out how successful companies like RollWorks quickly adapted to our new normal, and how your company can maintain strong internal and external connections both now and in the future.

TOPICS:
Marketing
Success Stories
Our Top Go-To-Market Bets in 2024
BLOGS
April 17, 2024

Our Top Go-To-Market Bets in 2024

We’re doubling down on personalized, thoughtful interactions at Sendoso — and we’re experimenting with smart ways to use fit and intent signals to automate and scale those interactions across the customer journey.

TOPICS:
Marketing
Sales
AI
New Enhancements to Sendoso's Meeting Booker
BLOGS
April 17, 2024

New Enhancements to Sendoso's Meeting Booker

Sendoso’s Meeting Booker enhances your outreach by turning every thoughtful gift into an opportunity for a significant conversation. This tool simplifies the meeting scheduling process, ensuring that your gestures of appreciation also act as effective business catalysts.

TOPICS:
Industry Updates
Winning Send Ideas
Sales
Marketing
"If There's No Wind, Row." TripActions CMO Meagen Eisenberg on How Executives Can Navigate Uncertain Waters
BLOGS
April 16, 2024

"If There's No Wind, Row." TripActions CMO Meagen Eisenberg on How Executives Can Navigate Uncertain Waters

The first half of 2020 has thrown everyone off course. Here's how TripActions Chief Marketing Office Meagen Eisenberg gets her team through uncertain times, and how your team can do the same.

TOPICS:
Marketing
How a Coffee Send Keeps Our Opportunities Moving Post-Demo (Sendoso Using Sendoso)
BLOGS
April 16, 2024

How a Coffee Send Keeps Our Opportunities Moving Post-Demo (Sendoso Using Sendoso)

Here's how our marketing team ensured every opportunity received a memorable post-demo send, without overburdening our AEs.

TOPICS:
Sales
What is Field Marketing? Everything You Need to Know
BLOGS
April 16, 2024

What is Field Marketing? Everything You Need to Know

If you're wondering how to implement field marketing into your strategy, read here to explore what field marketing is and how it can benefit your business.

TOPICS:
Marketing
How Integrate Drove an 80% Response Rate for Net New Pipeline with Bombora + Sendoso
BLOGS
April 15, 2024

How Integrate Drove an 80% Response Rate for Net New Pipeline with Bombora + Sendoso

Integrate's Frannie Danzinger shares how her team leveraged Bombora and Sendoso to create a winning account-based everything strategy.

TOPICS:
Sales
How to Achieve a 50% Winback Rate on Meeting No-Shows
BLOGS
April 15, 2024

How to Achieve a 50% Winback Rate on Meeting No-Shows

Read here for our team's strong winback strategy to re-engage prospects who have gone dark.

TOPICS:
Sales
Shutterstock SDRs plan winning gift ideas with Power Hour
BLOGS
April 15, 2024

Shutterstock SDRs plan winning gift ideas with Power Hour

Marketing Specialist Natalie Brunini developed Shutterstock Power Hour. The sales team dedicates the hour to forming strategic direct mail gifting campaigns designed to target decision-makers.

TOPICS:
Success Stories
18 June puns for summer ABM campaigns
BLOGS
April 14, 2024

18 June puns for summer ABM campaigns

Build summer marketing strategies early. Design direct mail campaigns around the best of June including Father's Day, Juneteenth, and Pride Month to make prospects smile.

TOPICS:
Winning Send Ideas
Diverse marketplace now delivers the gift of Goldbelly
BLOGS
April 13, 2024

Diverse marketplace now delivers the gift of Goldbelly

Sendoso's expansive marketplace now delivers the gift of Goldbelly food items. Read more about this new unique corporate gift option.

TOPICS:
Industry Updates
Speed up your corporate gifting experience with these cool Sendoso features
BLOGS
April 13, 2024

Speed up your corporate gifting experience with these cool Sendoso features

We already help you do corporate gifting in just a few clicks. Now speed up your gifting process with these 6 new features to the Sendoso platform.

TOPICS:
Industry Updates
Direct Mail Unboxed: Game of Thrones Pop-Up Card
BLOGS
April 12, 2024

Direct Mail Unboxed: Game of Thrones Pop-Up Card

This week, we’re showing off a fantastical direct mail piece in a very special episode of Unboxed titled, “Game of Sends.” We know that every item sent to prospects or customers ...

TOPICS:
Winning Send Ideas
Part 2: Solving the Prospecting Pains of Sales Development with Gifting
BLOGS
April 12, 2024

Part 2: Solving the Prospecting Pains of Sales Development with Gifting

I left off Part 1 of this blog, sharing the challenges in the prospecting process. Now, I'm going to give you an inside look on how I've made personal and memorable connections with my prospects.

TOPICS:
Sales
Winning Send Ideas
Sendoso invests $40M+ in new Arizona headquarters and hiring
BLOGS
April 12, 2024

Sendoso invests $40M+ in new Arizona headquarters and hiring

Sendoso headquarters will relocate from San Francisco, California to Phoenix, Arizona in November 2022. The move puts Sendoso headquarters close to the company’s 190,000 square-foot warehouse, adds to the Phoenix economy, and allows employees to embrace a hybrid work model.

TOPICS:
Industry Updates
Call Your Customer: Empathy and Problem-Solving During Uncertain Times
BLOGS
April 10, 2024

Call Your Customer: Empathy and Problem-Solving During Uncertain Times

Times are tough for everyone right now. Sendoso Chief Customer Officer Alli Tiscornia shares how to establish a true strategic partnership with customers during uncertain times, while showing empathy and flexibility along the way.

TOPICS:
Marketing
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See how leading B2B companies use Sendoso to fuel revenue

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We’ve seen response rates and success with Sendoso like no other form of outreach.

Peter Tarrant, Account Based Marketer, Tipalti

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