Stars of the Sendie Awards Show
Some of the best names in B2B solutions headlined this year’s Sendie Awards Show. With their talent to think strategically, what went into the box was not only a success, but it proved that sending delivers show-stopping ideas. Check out the case studies behind the award winners who just joined the Sendoso SuperSender Elite community.
BEST IN SHOW & STRATEGY
Field Marketing Manager
Marketing Content Specialist
Sr. Director, Demand Generation
Director of Field & Partner Marketing
Gainsight wanted to increase opportunity production and meet growing pipeline targets.
The field marketing team built two scalable and always-on outreach strategies to enhance cold call response rates and accelerate sales deals.
influenced in outbound-sourced pipeline
closed-won conversion rate
Demand Generation Manager
Tealium wanted to improve direct mail adoption across the sales team and use Sendoso to its fullest capacity.
The demand generation team created a new sending strategy with Sendoso that swapped out eGifts for premium sends to gain and keep their prospects’ attention.
YoY increase in pipeline influenced by Sendoso products
increase in meeting attendance
Enterprise Strategy and Operations Manager
MasterClass needed an inventive way to share its brand personality with prospects and increase meeting attendance.
By using a Sendoso integration to customize its B2B sales strategy with uniquely themed gifts, MasterClass sparked interest in its online courses.
increase in pipeline influenced
increase in engagement
improvement in win rate via the Sendoso platform
LIVE & UNCUT EXPERIENCE
ABM Senior Specialist
Anaplan needed to increase deal acceleration and engagement with top-level executives.
The company pivoted from a 1:1 direct mail strategy to a multi-touch live event campaign designed to attract C-suite attention.
increase in VIP event registration
of opportunities influenced
Senior Account-Based Marketing Manager
Automox needed to book demos to showcase its one-stop shop for automated solutions to stand out from competitors.
By connecting with its target audience on a common interest among tech-based teams, Automox built a campaign around Star Wars Day.
in closed-won deals for every $1 spent
ROI within 6 months
meetings booked in one day
SOCIAL GOOD AWARD
Senior Marketing Operation Manager
Teachers Pay Teachers was looking for a marketing solution to improve meeting attendance rates.
Through a series of integrations within the Sendoso platform, a new process automated its Calendly account to send corporate gifts when prospects booked a meeting.
increase in closed-won volume
increase in renewals
increase in meeting attendance
ALWAYS IN DEMAND
Content Marketing Manager
PerformLine wanted to engage prospects, create demand, and increase demo requests without creating new content during slower months.
The demand generation team leveraged Sendoso to launch the Summer Reading Program to incentivize user engagement with eGift cards.
increase in demo request QoQ
ROI in opportunity value
conversion rate from demos to opportunities
Marketing Program Director
On the verge of cutting its entire direct mail program due to lackluster results, PatientPop needed a door-opener to target doctors.
PatientPop redesigned its direct mail and switched to a more personalized Sendoso sending strategy to win SDR buy-in.
ROI (YTD as of September 2022)
results in demos booked
increase in monthly pipeline