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Stars of the Sendie Awards Show

Some of the best names in B2B solutions headlined this year’s Sendie Awards Show. With their talent to think strategically, what went into the box was not only a success, but it proved that sending delivers show-stopping ideas. Check out the case studies behind the award winners who just joined the Sendoso SuperSender Elite community.

Sendie Awards
Sendie Awards
Solutions Marketing Leaders Hero
Gainsight Logo White
BEST IN SHOW & STRATEGY
Kristen Keller

Kristen Keller

Field Marketing Manager

Kate Meacham

Kate Meacham

Marketing Content Specialist

Julie Ritchie

Kristen Keller

Field Marketing Manager

Emily Wilkes

Emily Wilkes

Director of Field & Partner Marketing

Gainsight Send

Challenge

Gainsight wanted to increase opportunity production and meet growing pipeline targets.

Strategy

The field marketing team built two scalable and always-on outreach strategies to enhance cold call response rates and accelerate sales deals.

Results

$5.5M

influenced in outbound-sourced pipeline

31%

closed-won conversion rate

Tealium logo

THE INNOVATOR

Audrey Lewis

Audrey Lewis

Demand Generation Manager

Tealium Send

Challenge

Tealium wanted to improve direct mail adoption across the sales team and use Sendoso to its fullest capacity.

Strategy

The demand generation team created a new sending strategy with Sendoso that swapped out eGifts for premium sends to gain and keep their prospects’ attention.

Results

38%

YoY increase in pipeline influenced by Sendoso products

24%

increase in meeting attendance

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OUT-OF-THE-BOX SENDER
Melanie Tsoi

Melanie Tsoi

Enterprise Strategy and Operations Manager

MasterClass Send

Challenge

MasterClass needed an inventive way to share its brand personality with prospects and increase meeting attendance.

Strategy

By using a Sendoso integration to customize its B2B sales strategy with uniquely themed gifts, MasterClass sparked interest in its online courses.

Results

87%

increase in pipeline influenced

69%

increase in engagement

40%

improvement in win rate via the Sendoso platform

Anaplan logo

LIVE & UNCUT EXPERIENCE

Brevan Peavy

Brevan Peavey

ABM Senior Specialist

Anaplan Send

Challenge

Anaplan needed to increase deal acceleration and engagement with top-level executives.

Strategy

The company pivoted from a 1:1 direct mail strategy to a multi-touch live event campaign designed to attract C-suite attention.

Results

18%

increase in VIP event registration

42%

of opportunities influenced

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PIVOTING PILOT
Laura Partyka

Laura Partyka

Senior Account-Based Marketing Manager

Automox Send

Challenge

Automox needed to book demos to showcase its one-stop shop for automated solutions to stand out from competitors.

Strategy

By connecting with its target audience on a common interest among tech-based teams, Automox built a campaign around Star Wars Day.

Results

$2

in closed-won deals for every $1 spent

2x

ROI within 6 months

10

meetings booked in one day

Teachers Pay Teachers logo

SOCIAL GOOD AWARD

Andrew Sarmiento

Andrew Sarmiento

Senior Marketing Operation Manager

Teachers-Pay-Teachers Send

Challenge

Teachers Pay Teachers was looking for a marketing solution to improve meeting attendance rates.

Strategy

Through a series of integrations within the Sendoso platform, a new process automated its Calendly account to send corporate gifts when prospects booked a meeting.

Results

$1.1M

increase in closed-won volume

10%

increase in renewals

15%

increase in meeting attendance

PerformLine-logo
ALWAYS IN DEMAND
Gianna Barrere

Gianna Barrere

Content Marketing Manager

PerformLine-Send

Challenge

PerformLine wanted to engage prospects, create demand, and increase demo requests without creating new content during slower months.

Strategy

The demand generation team leveraged Sendoso to launch the Summer Reading Program to incentivize user engagement with eGift cards.

Results

100%

increase in demo request QoQ

87x

ROI in opportunity value

33%

conversion rate from demos to opportunities

PatientPop logo

RISING STAR

Brian Clevesy

Brian Clevesy

Marketing Program Director

PatientPop-Send

Challenge

On the verge of cutting its entire direct mail program due to lackluster results, PatientPop needed a door-opener to target doctors.

Strategy

PatientPop redesigned its direct mail and switched to a more personalized Sendoso sending strategy to win SDR buy-in.

Results

292%

ROI (YTD as of September 2022)

Record-breaking

results in demos booked

7-figure

increase in monthly pipeline