Three trophies with a city skyline in the background

Stars of the Sendie Awards Show

Some of the best names in B2B solutions headlined this year’s Sendie Awards Show. With their talent to think strategically, what went into the box was not only a success, but it proved that sending delivers show-stopping ideas. Check out the case studies behind the award winners who just joined the Sendoso SuperSender Elite community.

Watch the Show
Three trophies with a city skyline in the background

BEST IN SHOW & STRATEGY

A woman with curly hair smiling for a picture
Kate Meacham
Marketing Content Specialist
A woman with long blonde hair smiling
Kate Meacham
Marketing Content Specialist
A woman with long hair and a black jacket
Julie Ritchie
Sr. Director, Demand Generation
A woman in a yellow dress smiling at the camera
Emily Wilkes
Director of Field & Partner Marketing
A group of books and other items on a blue background
Challenge
Gainsight wanted to increase opportunity production and meet growing pipeline targets.
Strategy
The field marketing team built two scalable and always-on outreach strategies to enhance cold call response rates and accelerate sales deals.
Results
$5.5M
influenced in outbound-sourced pipeline
31%
closed-won conversion rate
Read Full Case Study

THE INNOVATOR

A woman in a yellow dress posing for a picture
Audrey Lewis
Demand Generation Manager
A white coffee mug with a tealum logo on it
Challenge
Tealium wanted to improve direct mail adoption across the sales team and use Sendoso to its fullest capacity.
Strategy
The demand generation team created a new sending strategy with Sendoso that swapped out eGifts for premium sends to gain and keep their prospects’ attention.
Results
38%
YoY increase in pipeline influenced by Sendoso products
24%
increase in meeting attendance
Read Full Case Study

OUT-OF-THE-BOX SENDER

A woman in a green dress standing in front of flowers
Melanie Tsoi
Enterprise Strategy and Operations Manager
A group of tennis balls sitting on top of an orange surface
Challenge
MasterClass needed an inventive way to share its brand personality with prospects and increase meeting attendance.
Strategy
By using a Sendoso integration to customize its B2B sales strategy with uniquely themed gifts, MasterClass sparked interest in its online courses.
Results
87%
increase in pipeline influenced
69%
increase in engagement
40%
improvement in win rate via the Sendoso platform
Read Full Case Study

LIVE & UNCUT EXPERIENCE

A man with a bald head in an office
Brevan Peavey
ABM Senior Specialist
A caricature of a woman holding a briefcase
Challenge
Anaplan needed to increase deal acceleration and engagement with top-level executives.
Strategy
The company pivoted from a 1:1 direct mail strategy to a multi-touch live event campaign designed to attract C-suite attention.
Results
18%
increase in VIP event registration
42%
of opportunities influenced
Read Full Case Study

PIVOTING PILOT

A woman in a black and white striped shirt smiling
Laura Partyka
Senior Account-Based Marketing Manager
A couple of bottles in a box on a table
Challenge
Automox needed to book demos to showcase its one-stop shop for automated solutions to stand out from competitors.
Strategy
By connecting with its target audience on a common interest among tech-based teams, Automox built a campaign around Star Wars Day.
Results
$2
in closed-won deals for every $1 spent
2x
ROI within 6 months
10
meetings booked in one day
Read Full Case Study

SOCIAL GOOD AWARD

A man with long hair wearing glasses and a black shirt
Andrew Sarmiento
Senior Marketing Operation Manager
A box of cookies sitting on top of a table
Challenge
Teachers Pay Teachers was looking for a marketing solution to improve meeting attendance rates.
Strategy
Through a series of integrations within the Sendoso platform, a new process automated its Calendly account to send corporate gifts when prospects booked a meeting.
Results
$1.1M
increase in closed-won volume
10%
increase in renewals
15%
increase in meeting attendance
Read Full Case Study

ALWAYS IN DEMAND

A woman with long black hair smiling at the camera
Gianna Barrere
Content Marketing Manager
A blue yeti cooler sitting on top of a blue background
Challenge
PerformLine wanted to engage prospects, create demand, and increase demo requests without creating new content during slower months.
Strategy
The demand generation team leveraged Sendoso to launch the Summer Reading Program to incentivize user engagement with eGift cards.
Results
100%
increase in demo request QoQ
87x
ROI in opportunity value
33%
conversion rate from demos to opportunities
Read Full Case Study

RISING STAR

A man in a black shirt is smiling at the camera
Brian Clevesy
Marketing Program Director
A stack of macaroons sitting on top of each other
Challenge
On the verge of cutting its entire direct mail program due to lackluster results, PatientPop needed a door-opener to target doctors.
Strategy
PatientPop redesigned its direct mail and switched to a more personalized Sendoso sending strategy to win SDR buy-in.
Results
292%
ROI (YTD as of September 2022)
Record-breaking
results in demos booked
7-figure
increase in monthly pipeline
Read Full Case Study