Tipalti Converts 25% of Leads to Opportunities With Sendoso


Targeted Accounts


Conversion Rate to Opportunities


Conversion Rate to Closed Won

Tipalti is the only end-to-end accounts payable software to automate the entire supplier payments operation.


As an account-based marketer, Peter’s job involves enabling his sales team to engage their target accounts in personalized and effective ways.

Tipalti used sending as part of their ABM program and had implemented a sending solution in order to automate and scale their approach. But that solution took too long to ship a project and didn’t offer enough of an ability to personalize what was being sent.

In addition, Peter wanted his sales reps to be able to send items themselves (instead of relying on marketing to execute large-scale campaigns) for a more one-to-one approach.


With the ability in Sendoso to build and send custom bundles from items stored at the Sendoso warehouse, Peter and his team could quickly send packages that were personalized with the right collateral and messaging for each persona.

Sendoso’s Amazon integration was also a powerful tool for personalization. The account executives were able to find fun, interesting, and relevant items off of Amazon related to their prospects interests and send them using funds from their Sendoso account.


For this campaign, Tipalti targeted 200 contacts and used Sendoso to grab their attention. 25% of those leads turned into opportunities and 10% of were closed won deals.

“Personalized direct mail is the key to opening the otherwise impenetrable doors. We’ve seen response rates and success with Sendoso like no other form of outreach.”

Peter Tarrant, Account Based Marketer


Generate better ROI than ever before.

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