Samsara partnered with Sendoso to create a unique way to connect with clients and cut through the noise of other campaigns.
One of the company’s best-sending programs was the “Let’s Meat” campaign. It targeted accounts with historically low responses to booking demos.
“It’s our first push in a comprehensive door-opener campaign. It helps our ADR teams start a conversation with accounts that have gone cold, getting us closer to a demo.”
The campaign involved a low-cost send. Recipients received a bag of beef jerky presented in high-end, eye-catching Samsara-branded packaging. Every gift included a fun message reading, “open for a treat inside.”
Sendoso also included a handwritten note from an ADR suggesting a virtual meeting in each package. Utilizing Sendoso’s Address Confirmation and tracking capabilities, representatives followed up with clients on the same day of delivery.
Recipients who accepted the invitation to “meat” were then sent a $50 gift card. The gift included a message reading “I would have loved to take you out to dinner, but ‘let’s meat’ instead.”
“The pun and the emphasis on virtual meetings, especially during the pandemic, was crucial to the success of the campaign. In our industry, relationships are extremely important. Our campaign is designed to emphasize the sales rep who sent the gift and to build that human relationship.”
Leaders found empowering ADRs with light guidelines for sends was crucial to the success of the campaign. Sendoso provided the sales team the ability to focus on follow-up efforts which played a central role in securing demo appointments.