Under Logan’s leadership, the sales team at ringDNA was encouraged to send lead nurturing gifts. They’d trigger a send anytime they needed to keep conversations with stakeholders moving.
For example, one SDR saw a lead come in from a decision-maker at a high-value account. The rep dove into the contact’s LinkedIn profile and made a strategic, personalized plan.
Using the Sendoso Amazon integration, the contact was gifted a mug featuring their favorite college sports team, as well as a personalized note. The effect was almost immediate. The prospect replied, booked a meeting, and brought two other stakeholders into the conversation.
All three decision-makers received their own mugs before the first meeting. It generated a bit of buzz and set everyone up for a little jeering ahead of the demo.
“They already came in warm and fuzzy,” recalled Logan. “When we went into that call, we were able to start with some fun banter that was more personal than professional.”