Sendoso Blog

Our blog includes easy-to-read sending strategies, insights, tools, and ideas—plus a little bit about Sendoso and what happens behind the sends.

Featured Posts

BLOGS
Dec 8, 2022

Deliver Results by Unwrapping Corporate Gifting

Discover the benefits of corporate gifting for marketers, sales, CX, and HR teams....

How We Built Sendoso’s “Adopt a Marketing Innie” Campaign in 1.5 Weeks
BLOGS
March 5, 2025

How We Built Sendoso’s “Adopt a Marketing Innie” Campaign in 1.5 Weeks

At Sendoso, we believe in human-first marketing. That just means we prioritize people, relationships, and surprise and delight over volume, “quick wins,” and dashboards. We know that buying journeys are increasingly non-linear and word-of-mouth based, so we don’t attempt to force people to take certain actions or fit them into an imaginary “funnel.” When the 5% of people who are in-market at any given time are ready to buy, we hope they’ll think of us first.

How We Pivoted a Failing Campaign Into a Big Holiday Win
BLOGS
December 16, 2024

How We Pivoted a Failing Campaign Into a Big Holiday Win

Not every campaign goes as planned, but when ours faltered, we turned it into a huge win! In this blog, we share how we pivoted a slow-starting holiday gifting initiative into the heartwarming “Sendoso Elves Workshop” campaign that brought smiles to over 330 marketers. Get inspired by our blueprint for creative problem-solving, quick pivots, and the power of recognizing others during the busiest time of year. From lessons learned to actionable insights, this is a holiday success story you don’t want to miss!

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail
BLOGS
November 20, 2024

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail

Learn how we've built an automated, personalized outbound motion that generates over $1M of sales-qualified pipeline a quarter - without a huge team or budget.

Sendoso Named HubSpot's Essential App for Marketers in 2024
BLOGS
September 17, 2024

Sendoso Named HubSpot's Essential App for Marketers in 2024

We're thrilled to announce that Sendoso has been named one of HubSpot's "Essential Apps for Marketers" for 2024. This recognition is a testament to our team's hard work and dedication to enhancing the Sendoso app experience within HubSpot's UI Extensions Beta Program.

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns
BLOGS
July 30, 2024

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns

Unlock the secrets to unforgettable swag campaigns with data-driven insights. Discover what makes swag stay and what gets left behind. From useful items and premium brands to clever designs and sustainable choices, learn how to create memorable swag that recipients love and keep. Dive into our survey findings and transform your swag strategy with Sendoso's expert solutions.

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting
BLOGS
June 26, 2024

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting

In our webinar hosted by Austin Sandmeyer, Head of Growth, Cody Farmer, Head of Product, and Katie Penner, Head of Sender Relations, we dove into how Sendoso uses Clay as a data manipulation layer, connecting multiple tools, to enhance our outbound marketing strategy. Learn how we do it in this post.

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Brewing Success: How We Perked Up Learner Engagement
BLOGS
April 2, 2025

Brewing Success: How We Perked Up Learner Engagement

A small but mighty motivator, coffee fuels productivity and helps people power through their to-do lists. And so, the Sip Your Way to Success campaign was born, combining the promise of skill-building with the joy of a well-earned caffeine boost.

TOPICS:
Brewing Success: How We Perked Up Learner Engagement
BLOGS
April 1, 2025

Brewing Success: How We Perked Up Learner Engagement

We crafted a two-part email series, sent through Marketo, encouraging these learners to uplevel their skills. The emails hinted at a potential reward—without making it the focus—so that participation felt more like a personal win rather than a transactional exchange.

TOPICS:
How We Built Sendoso’s “Adopt a Marketing Innie” Campaign in 1.5 Weeks
BLOGS
March 5, 2025

How We Built Sendoso’s “Adopt a Marketing Innie” Campaign in 1.5 Weeks

At Sendoso, we believe in human-first marketing. That just means we prioritize people, relationships, and surprise and delight over volume, “quick wins,” and dashboards. We know that buying journeys are increasingly non-linear and word-of-mouth based, so we don’t attempt to force people to take certain actions or fit them into an imaginary “funnel.” When the 5% of people who are in-market at any given time are ready to buy, we hope they’ll think of us first.

TOPICS:
AI
ABM
Marketing
Winning Send Ideas
How We Pivoted a Failing Campaign Into a Big Holiday Win
BLOGS
December 16, 2024

How We Pivoted a Failing Campaign Into a Big Holiday Win

Not every campaign goes as planned, but when ours faltered, we turned it into a huge win! In this blog, we share how we pivoted a slow-starting holiday gifting initiative into the heartwarming “Sendoso Elves Workshop” campaign that brought smiles to over 330 marketers. Get inspired by our blueprint for creative problem-solving, quick pivots, and the power of recognizing others during the busiest time of year. From lessons learned to actionable insights, this is a holiday success story you don’t want to miss!

TOPICS:
Winning Send Ideas
Marketing
Expanding the Power of Choice Internationally: Global Recipient Choice
BLOGS
December 10, 2024

Expanding the Power of Choice Internationally: Global Recipient Choice

Simplify global gifting with Sendoso's Global Recipient Choice. One campaign, one link, hundreds of currencies, and 3,000+ gift options worldwide.

TOPICS:
ABM
Marketing Automation
Marketing
Giving Made Easy: Unlocking Charity Gifting
BLOGS
November 26, 2024

Giving Made Easy: Unlocking Charity Gifting

Discover how Sendoso's Charity Donation Option lets recipients donate their gift value to a cause they care about. Build connections with purpose and impact!

TOPICS:
Industry Updates
Sales
Marketing
ABM
How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail
BLOGS
November 20, 2024

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail

Learn how we've built an automated, personalized outbound motion that generates over $1M of sales-qualified pipeline a quarter - without a huge team or budget.

TOPICS:
Automation
Marketing
Sendoso Named HubSpot's Essential App for Marketers in 2024
BLOGS
September 17, 2024

Sendoso Named HubSpot's Essential App for Marketers in 2024

We're thrilled to announce that Sendoso has been named one of HubSpot's "Essential Apps for Marketers" for 2024. This recognition is a testament to our team's hard work and dedication to enhancing the Sendoso app experience within HubSpot's UI Extensions Beta Program.

TOPICS:
HubSpot
Marketing Automation
Integrations
Scaling your Campaigns with More Efficiency
BLOGS
September 10, 2024

Scaling your Campaigns with More Efficiency

Today we are launching two big enhancements to help customers run campaigns in a more sophisticated and easy to execute fashion.

TOPICS:
Automation
Marketing Automation
Industry Updates
Sales
Dreamforce Parties 2024: List Updated Daily
BLOGS
September 5, 2024

Dreamforce Parties 2024: List Updated Daily

Trying to find a one-stop-shop for Dreamforce Parties in 2024? You’ve come to the right place. This list is updated daily and offers chances for networking, food, fun—not to mention unforgettable experiences—at Dreamforce 2024.

TOPICS:
Marketing
Sales
Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns
BLOGS
July 30, 2024

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns

Unlock the secrets to unforgettable swag campaigns with data-driven insights. Discover what makes swag stay and what gets left behind. From useful items and premium brands to clever designs and sustainable choices, learn how to create memorable swag that recipients love and keep. Dive into our survey findings and transform your swag strategy with Sendoso's expert solutions.

TOPICS:
Marketing
ABM
Winning Send Ideas
Industry Updates
Sales
The Revenue Impact of Gifting
BLOGS
July 23, 2024

The Revenue Impact of Gifting

This week, HockeyStack released one of their amazing Labs reports on The State of Gifting, and as expected it didn’t disappoint. As a contributor to the research, as well as being a proud provider and customer of HockeyStack, the measurable impact of gifting is a topic that is very close to our hearts.

TOPICS:
Marketing
ABM
Automation
Integrations
Sales
The Power of Recipient-First Marketing
BLOGS
July 22, 2024

The Power of Recipient-First Marketing

Discover the transformative power of recipient-first marketing with Sendoso and Alyce's collaboration. Our new Recipient Gift Exchange experience empowers recipients to choose gifts they truly value, enhancing personalization and connection. In an era of generic campaigns, personalized gifts significantly boost engagement and conversion rates. Elevate your marketing strategy by focusing on the recipient's needs and preferences.

TOPICS:
Marketing
ABM
AI
Automation
Marketing Automation
Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting
BLOGS
June 26, 2024

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting

In our webinar hosted by Austin Sandmeyer, Head of Growth, Cody Farmer, Head of Product, and Katie Penner, Head of Sender Relations, we dove into how Sendoso uses Clay as a data manipulation layer, connecting multiple tools, to enhance our outbound marketing strategy. Learn how we do it in this post.

TOPICS:
AI
Automation
Spring Cleaning Your ABM Programs
BLOGS
May 31, 2024

Spring Cleaning Your ABM Programs

It’s deep into Spring Time, and it’s time to check into your ABM Program, and maybe give it that Spring Cleaning Refresh it needs. Let’s take a look at the 5 pillars that make up ABM and make sure you are on

TOPICS:
Marketing
Direct Mail Unboxed: Gourmet Popcorn Send from Garrett Popcorn Shops [Video]
BLOGS
May 31, 2024

Direct Mail Unboxed: Gourmet Popcorn Send from Garrett Popcorn Shops [Video]

In our most recent episode of Unboxed, we take a look at a playful direct mail piece from our partners at FullStory. This surprise swag kit was sent to our team in a beautifully designed box.

TOPICS:
Winning Send Ideas
They're All On It: 5 Departments Using Sendoso
BLOGS
May 29, 2024

They're All On It: 5 Departments Using Sendoso

When talking to our 150 customers, it becomes clear that there is no ONE correct way to do direct mail. We have customers using direct mail for varied audiences, for different goals, ....

TOPICS:
Marketing
Sales
4 New Rules For Customer Retention in 2024
BLOGS
May 29, 2024

4 New Rules For Customer Retention in 2024

In a world where companies are shrinking budgets, ChurnZero Chief Customer Officer Abby Hammer shares how to maintain retention and convince customers your product is still a need-to-have in today's environment.

TOPICS:
Marketing
25 Corporate Gift Boxes for the Person Who Has Everything
BLOGS
May 28, 2024

25 Corporate Gift Boxes for the Person Who Has Everything

Check out our 25 corporate gift boxes for the person who has everything. These exclusive gift boxes can give you gift-giving ideas for clients and employees.

TOPICS:
Winning Send Ideas
How to create an effective B2B lead generation funnel
BLOGS
May 27, 2024

How to create an effective B2B lead generation funnel

Learn how to create an effective B2B lead generation funnel with these fresh tips. Use a Sending Platform to maximize your B2B lead generation efforts today.

TOPICS:
Marketing
6 Relevant Ways to Bond with Prospects and Customers Right Now [Infographic]
BLOGS
May 27, 2024

6 Relevant Ways to Bond with Prospects and Customers Right Now [Infographic]

Red Promotions shares their top corporate gift ideas for making meaningful connections with prospects and customers in today's new normal.

TOPICS:
Sales
Winning Send Ideas
Revisit Sendoso’s Hubspot Integration with these top use cases
BLOGS
May 26, 2024

Revisit Sendoso’s Hubspot Integration with these top use cases

Are you missing out? Revisit Sendoso’s Hubspot Integration with these top use cases for sales, marketing, HR, and CX. Learn how to do more and scale faster.

TOPICS:
Success Stories
4 Ways to Support the AAPI Community Right Now
BLOGS
May 25, 2024

4 Ways to Support the AAPI Community Right Now

Here are 4 ways you can support and celebrate the AAPI community both this month and all year long.

TOPICS:
Industry Updates
Sales leadership tips from Sendoso industry expert
BLOGS
May 24, 2024

Sales leadership tips from Sendoso industry expert

A people-first approach is at the core of any company wanting to drive sustainable sales and successful results. Experts stress that buy-in has to happen at all levels and not just be a directive from C-level executives.

TOPICS:
Sales
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Peter Tarrant, Account Based Marketer, Tipalti

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