The Modern Buyer: Why Humanization is Key In Today's Sales Cycle

Director of Customer Lifecycle Marketing, Sendoso

Dan Frohnen brings more than 15 years of experience across marketing and sales to his current position as Chief Marketing Officer at Sendoso, the leading Sending Platform. Prior to Sendoso, Dan spent a decade in B2C and B2B marketing positions at Alfred Music Publishing, ultimately serving as head of marketing. He found that blending a traditional marketing mix of print advertising, events, and direct mail with CRM, email, social, and digital created a modern mix that maximized investments and deepened audience connections. Dan has brought his passion for marketing technology to leadership positions with Relevate, Apttus, Skedulo, and now, Sendoso. As an active member of the revenue community, Dan is a part of the Forbes Communication Council and Revenue Collective.

Director of Sales, Sendoso

Nick Casale is the Director of Sales at Sendoso, the leading Sending Platform, where he’s responsible for the mid-market and enterprise sales teams. As the third employee and first sales hire, Nick built Sendoso’s sales process from the ground up before stepping into management to focus on scaling the sales organization. Nick is passionate about empowering sales reps to rise above digital noise and connect with prospects and customers on a human level. Prior to Sendoso, Nick was an early sales hire at Talkdesk.

Head of Partnerships & Revenue, Sales Hacker

Moderated by Scott Barker, the Head of Partnerships & Revenue at Sales Hacker. Scott also acts as an evangelist for Outreach.io and hosts The Sales Engagement Podcast. On his spare time he consults and advises for multiple sales/mar tech companies.