Any business leader worth their salt knows the importance of aligning sales and marketing teams for the long-term, predictable revenue growth of an organization. Understanding the importances is one thing, but achieving tight alignment is a different challenge altogether.

Join us to hear what considerations, strategies, and mindsets some of today’s best-in-class sales and marketing leaders are currently leveraging to overcome misalignment challenges and drive revenue.

Watch this webinar, and you'll learn

• How to use data to make strategic ABM decisions about which accounts to target and when to engage
• What channels are most effective for providing sales ready leads
• Methods for selecting and agreeing upon target accounts to pursue for your ABM strategy