ON-DEMAND EVENT

Out Of The Box

ABX Strategies for Marketing, Sales, and CX

Watch the Event

Out of the Box: ABX Strategies for Marketing, Sales, and CX

There has been a dramatic shift in the fundamental ways we build relationships and engage key accounts across all industries. This is why it’s important to evolve your strategy into a more effective and efficient account-based approach: Account-Based Everything (ABX).  Let’s put our minds together and think outside of the box!

Out of the Box is a unique opportunity to learn from a community of experts and ABX trailblazers as they share best practices and innovative solutions for forging meaningful relationships throughout the customer journey. 

Tune in for this on-demand event and leave feeling excited and fueled up to take on the rest of the year. You’ll walk away motivated with new ABX strategies your team can immediately start executing on.

From your favorite nook in your house, bring your laptop, and an inquisitive mind ready to tackle the future of Account Based Everything.

What You'll Learn

The tools to orchestrate, coordinate, and measure account based everything at scale
The most effective strategies for how to apply ABX to drive interest, engage prospects, accelerate pipeline, and increase renewals
Successfully proven Sales, Marketing, and CX plays to maximize ROI and generate measurable results 

Speakers

Kris Rudeegraap

CEO & Co-Founder, Sendoso

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Kamal Ahluwalia

President, Eightfold.ai

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Frederik Groce

Principal, Storm Ventures

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Jill Rowley

Author, Investor, and Advisor at Stage 2 Capital

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Sam East

CRO, Sendoso

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John Barrows

CEO, JBarrows Sales Training

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Leela Srinivasan

CMO, SurveyMonkey

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Latané Conant

CMO, 6Sense

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Dan Frohnen

CMO, Sendoso

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Tessa Barron

VP of Marketing, ON24

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Tyler Lessard

VP of Marketing, Vidyard

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Steve Ross

VP of Sales Development, Outreach.io

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Morgan J Ingram

Director of Sales Execution and Evolution, JBarrows Sales Training

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Russell Banzon

Sr. Director of Marketing, Gong.io

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Ernest Owusu

Sr. Director of Sales Development, 6sense

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Jack Foster

Sr. Director of Demand Generation, SurveyMonkey

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Rachel Fukaya

Senior Director of PR at Walker Sands

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Kate Athmer

Sr. Director of Growth Marketing and Sales Development, Bombora

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Harmony Anderson

Sr. Director of Demand Generation, Outreach.io

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Lauren Barraco

Sr. Director of Product Marketing, Sendoso

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Jodi Cerretani

Director of Demand Generation, RollWorks

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Cydney Eldh

Director of Enterprise Customer Success, Bombora

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Zack Alspaugh

Director of Customer Lifecycle Marketing, Sendoso

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Sruthi Kumar

Associate Director of Field & Partner Marketing, Sendoso

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Jamie Bradley

Sr. Manager, Enterprise and Partner Marketing, Ambition

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Dandrew Cruda

Sr. Marketing Manager, Demand Generation, Snowflake

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Amy Wilde

Sr. Marketing Manager, MarketStar

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Courtney Smith

Sr. Field & ABM Manager, 6Sense

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Patrick Wolf

Sr. Manager of Demand Generation, Sendoso

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RaeAnne English

Sr. Inside Sales Manager, Sendoso

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Reva Pellerin

Business Development Manager, Vidyard

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Jared Smith

Manager, Sales Development, Gong.io

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Meira McFarquhar

Content Marketing Manager, Sendoso

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Bri Adams

Team Lead, Customer Success, ChurnZero

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Peter Tarrant

ABM Manager, Tipalti

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Our Sponsors

Our Sponsors

Agenda

9:00am PST

The New Age of Creative Thinking: Why Being Out of the Box is Not Only Normal, But Necessary

Leela Srinivasan, CMO, SurveyMonkey  .  Latané Conant, CMO, 6Sense  .  Dan Frohnen, CMO, Sendoso

9:30am PST

ABX; One Size Does Not Fit All

John Barrows CEO, JBarrows Sales Training

Sendoso Customer Story: How Tipalti closed $2 million with ABM Programs

Lauren Barraco, Sr. Director of Product Marketing, Sendoso
Peter Tarrant, ABM Manager, Tipalti

10:00 – 10:30 a.m.

5 Things Not to Do When Marrying Account-Based Sales and Marketing

Russell Banzon Senior Director, Marketing, Gong.io

10:30 – 11:00 a.m. PST

Bold Moves to ABX: No Forms, No Spam, No Cold Calls

Ernest Owusu Sr. Director of Sales Development, 6sense

Courtney Smith Sr. Field & ABM Manager, 6Sense

Scaling Targeted Prospecting Through Video

Tyler Lessard VP of Marketing Vidyard 

Morgan J Ingram Director of Sales Execution and Evolution JBarrows Sales Training

Reva Pellerin Business Development Manager Vidyard

11:00 a.m. – 11:30 a.m. PST

Transform Your ABX Strategy Through Feedback

Jack Foster Sr. Director of Demand Generation, SurveyMonkey

11:00 a.m. – 11:30 a.m. PST

INTENTional ABX from Anonymous to Advocate

Kate Athmer Sr. Director, Growth Marketing and Sales Development, Bombora
Cydney Eldh Director of Enterprise Customer Success, Bombora

The Secrets to Executing Successful ABX Playbooks

Harmony Anderson Senior Director, Demand Generation, Outreach.io

1:30 – 2:00 p.m. PST

All Roads Lead to Revenue: The Evolution of ABM

Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Patrick Wolf, Sr. Manager, Demand Generation, Sendoso

Gifting for Success: A CSM’s Guide to Customer Gifting

Bri Adams Team Lead, Customer Success, ChurnZero

Agenda

The New Age of Creative Thinking: Why Being Out of the Box is Not Only Normal, But Necessary

Leela Srinivasan, CMO, SurveyMonkey
Latané Conant, CMO, 6Sense
Dan Frohnen, CMO, Sendoso

ABX; One Size Does Not Fit All

John Barrows CEO, JBarrows Sales Training

Bold Moves to ABX: No Forms, No Spam, No Cold Calls

Ernest Owusu, Sr. Director of Sales Development, 6sense
Courtney Smith, Sr. Field & ABM Manager, 6Sense

Transform Your ABX Strategy Through Feedback

Jack Foster Sr. Director of Demand Generation, SurveyMonkey

INTENTional ABX from Anonymous to Advocate

Kate Athmer Sr. Director, Growth Marketing and Sales Development, Bombora
Cydney Eldh Director of Enterprise Customer Success, Bombora

How to align your revenue org around a new ABX strategy (really fast)

 Jamie Bradley Sr. Manager, Enterprise and Partner Marketing, Ambition

6 Ways to ABMify All Your Marketing Programs

Jodi Cerretani Director of Demand Generation, RollWorks

All Roads Lead to Revenue: The Evolution of ABM

Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Patrick Wolf, Sr. Manager, Demand Generation, Sendoso

The New Age of Creative Thinking: Why Being Out of the Box is Not Only Normal, But Necessary

Leela Srinivasan, CMO, SurveyMonkey
Latané Conant, CMO, 6Sense
Dan Frohnen, CMO, Sendoso

Sendoso Customer Story: How Tipalti closed $2 million with ABM Programs

Lauren Barraco, Sr. Director of Product Marketing, Sendoso
Peter Tarrant, ABM Manager, Tipalti

5 Things Not to Do When Marrying Account-Based Sales and Marketing

Russell Banzon Senior Director, Marketing, Gong.io

Scaling Targeted Prospecting Through Video

Morgan J Ingram, Director of Sales Execution and Evolution, JBarrows Sales Training
Reva Pellerin, Business Development Manager, Vidyard
Tyler Lessard, VP of Marketing, Vidyard

The Secrets to Executing Successful ABX Playbooks

Harmony Anderson Senior Director, Demand Generation, Outreach.io

Gifting for Success: A CSM’s Guide to Customer Gifting

Bri Adams Team Lead, Customer Success, ChurnZero
I attended Sendoso’s most recent virtual event, The Show Must Go On because I was looking to gain insights for how to pivot our event and marketing strategy. I was extremely impressed by the content and speakers and walked away with an extensive amount of new strategies that I could start acting on immediately.

Courtney Smith

Sr. Field & ABM Manager
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