On-Demand Webinar

The Interconnectedness of Company Culture, Brand, and Buyer Behavior

In this session, panelists will discuss and debate the research-backed trend in how buyer behavior is increasingly driven by shared values with company culture. As companies recognize this, they are beginning to make their culture a facet of their brand. They’ll discuss:

  • How this trend affects their marketing strategies
  • How their brand marketing strategies adjusted
  • How they drive results by leveraging their company culture

Watch the Webinar

Speakers

Bevey Miner

Global CMO
J2 Global

Kris Rudeegraap

CEO & Co-Founder
Sendoso

Genefa Murphy

CMO
Five9

Lisa Kant

VP of Product Marketing
Zendesk

Mark Kilens

VP of Content & Community
Drift

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