The Interconnectedness of Company Culture, Brand, and Buyer Behavior

In this session, panelists will discuss and debate the research-backed trend in how buyer behavior is increasingly driven by shared values with company culture. As companies recognize this, they are beginning to make their culture a facet of their brand. They’ll discuss:

• How this trend affects their marketing strategies
• How their brand marketing strategies adjusted
• How they drive results by leveraging their company culture