Personalization tactics have been on the rise and were even before the pandemic, leaving our buyers and customers expecting experiences that are similar to that of a B2C consumer. In using B2C-like tactics to engage target audiences, B2B professionals brought the “human-to-human” (H2H) concept of audience engagement to the forefront. In 2021, human connection is priority #1.

Join Sendoso VP of Marketing Kai Ichikawa and CRMNEXT Head of Marketing James Gilbert as they share:

• The types of personal touches that actually advance a business agenda and relationship
• Data and historical results that show us that going back to basics just might be the way forward
• How to humanize your revenue generation programs by blending physical with digital strategies with sends