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How to Drive Growth with Strategic Sending

As we enter the second half of the year, organizations worldwide face a common challenge: tighter budgets. In these uncertain times, every dollar spent on marketing and sales strategies must count. Businesses must find innovative ways to drive efficient growth and retention.

In this session, we explore a new disruptive approach to strategic sending and how it can revolutionize your marketing, sales, and customer success workflows. Our industry experts address the pressing need to optimize your budget while achieving your yearly goals. Through insightful discussions and practical examples, we will equip you with the tools and strategies to maximize your impact in the next quarter and beyond.

Access Recording

Uncertain times are cause for uncertain results. With a rapid shift in the economy and changes in B2B buying behaviors, the same old sales tactics are not going to break through barriers. What does this mean for sales leaders? Strengthening the buyer-seller connection and building an impactful buyer experience is critical to ensure sales teams hit their targets.

You’ll learn:

  • How to leverage gifting for effective marketing and maximize ROI
  • Ways to amplify strategic sending to boost pipeline and close more deals
  • How to deepen customer relationships to foster loyalty and retention


James Sutton

Neil Shah

Head of Product Marketing at Sendoso

Bryan Seltzer

Cathy Kenton

CEO at Legal Tech Marketing Group

James Sutton

Lydia Flocchini

CMO at SurePoint Technologies