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How to Build a Tech Stack that Attracts and Retains Customers

Are you utilizing your MarTech stack to its full potential? In a struggling economy where companies are looking to reduce costs, it can be hard to know which tools to keep or get, if you don’t have a clear reason for what you are looking to achieve. Marketers need to first build a strategy around their business and customers so they can deliver value with their MarTech tools.

Join Sendoso’s Linda Fitzek, VP of Revenue Operations, and Jerry Henry, Director of Sales Strategy and Enablement as they discuss how to build a tech stack that aligns with your business needs and your overall strategy.

Access Recording

96% of decision-makers feel overwhelmed by the number of salespeople trying to get their attention. So how should you stand out from the crowd to connect with your buyers?

Building human connection is crucial now more than ever. Marketers and sellers need to meet buyers where they are, ensure every interaction is relevant and personalized, and above all deliver a memorable experience.

In this session, Karen Steele, Chief Marketing Advisor at Sendoso discusses how you can captivate your buyers with a personalized experience and drive meaningful results and ROI in 2023.

You’ll learn:

  • How to create a meaningful strategy
  • Ways you can get more out of your current tools
  • How to pick the best tools
  • How to get the buy in from decision makers
Karen Steele

Speaker: Linda Fitzek, VP of Revenue Operations at Sendoso

Karen Steele

Speaker: Jerry Henry, Director of Sales Strategy and Enablement at Sendoso