How to Succeed in the Era of Human-to-Human: Drive Pipeline and Revenue at Scale
In 2020 blurred the lines between B2B and B2C. The COVID-19 pandemic and social justice conversations pushed brands to be more open and honest—and ultimately more human.
Last year’s shift in the B2B sector left us curious: Is H2H the new standard for B2B audience engagement?
Join Gong Senior Director of Marketing Russell Banzon, Guru Senior Manager of Demand Generation, Julia Bersin, and Sendoso VP of Product Marketing Kai Ichikawa to learn more about what we uncovered in Sendoso’s 2021 State of Sending report and why human connection is priority #1 in 2021 and beyond.
You’ll learn how to:
Humanize your revenue generation programs
Deliver memorable experiences that ‘Wow!’ customers
Create long-lasting relationships with prospects and customers alike