Sendoso Blog

Our blog includes easy-to-read sending strategies, insights, tools, and ideas—plus a little bit about Sendoso and what happens behind the sends.

Featured Posts

BLOGS
Dec 8, 2022

Deliver Results by Unwrapping Corporate Gifting

Discover the benefits of corporate gifting for marketers, sales, CX, and HR teams....

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail
BLOGS
November 20, 2024

How We Drove $1M+ in Pipeline with Clay, Strategic Gifting & Direct Mail

Learn how we've built an automated, personalized outbound motion that generates over $1M of sales-qualified pipeline a quarter - without a huge team or budget.

Sendoso Named HubSpot's Essential App for Marketers in 2024
BLOGS
September 17, 2024

Sendoso Named HubSpot's Essential App for Marketers in 2024

We're thrilled to announce that Sendoso has been named one of HubSpot's "Essential Apps for Marketers" for 2024. This recognition is a testament to our team's hard work and dedication to enhancing the Sendoso app experience within HubSpot's UI Extensions Beta Program.

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns
BLOGS
July 30, 2024

Ditch the Forgettable Freebies: Data-Driven Insights for Unforgettable Swag Campaigns

Unlock the secrets to unforgettable swag campaigns with data-driven insights. Discover what makes swag stay and what gets left behind. From useful items and premium brands to clever designs and sustainable choices, learn how to create memorable swag that recipients love and keep. Dive into our survey findings and transform your swag strategy with Sendoso's expert solutions.

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting
BLOGS
June 26, 2024

Webinar Recap: Driving $1M+ in Pipeline with Clay and Strategic Gifting

In our webinar hosted by Austin Sandmeyer, Head of Growth, Cody Farmer, Head of Product, and Katie Penner, Head of Sender Relations, we dove into how Sendoso uses Clay as a data manipulation layer, connecting multiple tools, to enhance our outbound marketing strategy. Learn how we do it in this post.

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5 April Fool's Pranks for Your Sales Prospects
BLOGS
March 29, 2024

5 April Fool's Pranks for Your Sales Prospects

At first, using April Fool’s Day pranks to build relationships with prospects may seem counterintuitive. But think about it this way: What’s more human than making someone laugh? If you can connect with someone on an emotional level by bringing joy to their day, then why not give it a try?

TOPICS:
Sales
Winning Send Ideas
What is a Sending Platform?
BLOGS
March 29, 2024

What is a Sending Platform?

Learn what a Sending Platform is, how it differs from traditional corporate gifting platforms, and tips on how to select the best one for your needs.

TOPICS:
Marketing
Sales
Sendoso has held the #1 spot on G2’s Account Based Direct Mail Grid 3 Years in a Row!
BLOGS
March 29, 2024

Sendoso has held the #1 spot on G2’s Account Based Direct Mail Grid 3 Years in a Row!

Our Customers Made Us The #1 Sending Platform...

TOPICS:
Marketing
3 Creative Send Ideas from Sendoso CX Reps [Video]
BLOGS
March 28, 2024

3 Creative Send Ideas from Sendoso CX Reps [Video]

Our customer experience (CX) team loves thinking of unique and creative gifts for our customers to celebrate milestones, engage with new hires, and just say thanks. Here are a few original send ideas from our very own reps.

TOPICS:
Marketing
Celebrating Women in Sales Month: 36 Sales Leaders You Should Know About
BLOGS
March 28, 2024

Celebrating Women in Sales Month: 36 Sales Leaders You Should Know About

October is National Women in Sales Month and we’re celebrating by recognizing 36 incredible female sales professionals (in no particular order) who are breaking barriers and paving the way for future saleswomen.

TOPICS:
Industry Updates
Sendoso is Automating with HR Tools
BLOGS
March 28, 2024

Sendoso is Automating with HR Tools

Learn about the new Sendoso HRIS Hub with Cody Farmer, Head of Product,...

TOPICS:
Industry Updates
People
8 Unique Swag Ideas from Dreamforce 2024
BLOGS
March 27, 2024

8 Unique Swag Ideas from Dreamforce 2024

Each year at Dreamforce, we go on the hunt for the most unique swag ideas up for grabs in the Expo Hall on the last days of the conference. Take a look at some of our favorite giveaways from 2019, and stay tuned for more next year!

TOPICS:
Winning Send Ideas
Direct Mail Unboxed: Earthly Desk Succulent from Lula's Garden [Video]
BLOGS
March 27, 2024

Direct Mail Unboxed: Earthly Desk Succulent from Lula's Garden [Video]

In this green episode of Unboxed, we look at a delightful and fresh send idea from our vendor partners at Lula's Garden—perfect for plant enthusiasts and outdoor lovers. Join Sendoso head of finance Brittany Covert as we explore this succulent in a special box complete with a ribbon and custom note.

TOPICS:
Winning Send Ideas
Embracing Earth Day with Sustainable Sends
BLOGS
March 27, 2024

Embracing Earth Day with Sustainable Sends

Dive into the Editor Pics for April and see how Sendoso is sending sustainably this Earth Month.

TOPICS:
Marketing
Sales
Winning Send Ideas
How We Enabled Our Workforce to Go Remote (And How You Can Too)
BLOGS
March 27, 2024

How We Enabled Our Workforce to Go Remote (And How You Can Too)

Here are 8 tactics our HR team used to handle our unexpected work-from-home situation, and how we adapted to the new workplace normal.

TOPICS:
Industry Updates
The Sales Strategies You Need to Drive More Meetings
BLOGS
March 27, 2024

The Sales Strategies You Need to Drive More Meetings

Learn about the five proven strategies that can help you get the attention of your prospects and drive more meetings.

TOPICS:
Sales
4 Employee Engagement Ideas for Every Company
BLOGS
March 26, 2024

4 Employee Engagement Ideas for Every Company

As an account strategist, much of my time is spent helping the organizations we work with leverage external direct mail and gifting campaigns to existing

TOPICS:
Winning Send Ideas
How a Direct Mail Campaign Can Help You Move UpMarket
BLOGS
March 26, 2024

How a Direct Mail Campaign Can Help You Move UpMarket

When it comes to going upmarket, a direct mail campaign might just be your secret weapon. Why? Because you know that selling into mid-market and enterprise companies means a much more complex sales process. The strategies that got your company ...

TOPICS:
Marketing
How Caspian at Gong Uses Sendoso
BLOGS
March 26, 2024

How Caspian at Gong Uses Sendoso

Learn about how gifting with Sendoso helped Caspian Lewke from Gong hit quota as an SDR. Katie Penner, Sendoso’s Head of Sender Relations, sits down with Caspian to dive into his strategy and how he segments with three tiers of personalization.

TOPICS:
Sales
Success Stories
Winning Send Ideas
5 Clever April Puns Perfect for Marketers
BLOGS
March 25, 2024

5 Clever April Puns Perfect for Marketers

Pick from these fun marketing puns designed to highlight your spring direct mail campaigns. From April Fools' Day to Earth Day, pair puns with clever gifts to surprise and delight prospects and clients.

TOPICS:
Winning Send Ideas
Celebrating Sales Prospects: 5 Email Gifting Templates
BLOGS
March 25, 2024

Celebrating Sales Prospects: 5 Email Gifting Templates

Create a sales strategy to celebrate prospects and clients throughout the sales journey. Streamline the process with pre-written emails, gifts, and an automated gifting platform like Sendoso.

TOPICS:
Sales
Corporate Gifting via Text Message: How Sendoso + TextUs Builds Better Relationships
BLOGS
March 25, 2024

Corporate Gifting via Text Message: How Sendoso + TextUs Builds Better Relationships

I like to challenge every sales rep that I’m working with to text me. They know that a modern sales approach means adding value before going straight to the ask—no one wants to feel like ...

TOPICS:
Sales
We Launched an Address Confirmation Feature Early in Light of Current Events
BLOGS
March 25, 2024

We Launched an Address Confirmation Feature Early in Light of Current Events

Sendosos's Address Confirmation feature is here! Check out how it works, and how you can ensure that each send with us gets delivered to your recipient wherever they are currently working.

TOPICS:
Industry Updates
Sales
Introducing the 2024 State of Sending: Welcome to the Human-to-Human Era
BLOGS
March 24, 2024

Introducing the 2024 State of Sending: Welcome to the Human-to-Human Era

Is H2H the new standard for B2B audience engagement? We surveyed hundreds of revenue leaders from thousands of teams to find out.

TOPICS:
Industry Updates
Marketing
Sales
New Integration: SalesLoft + Sendoso
BLOGS
March 24, 2024

New Integration: SalesLoft + Sendoso

Want to include direct mail and gifts into your SalesLoft Cadences? Now you can! This seamless integration helps you take personalization to the next level and enables you to easily use Sendoso.

TOPICS:
Industry Updates
Dear Revenue Teams: Hyper Relevance is All That Matters Now
BLOGS
March 23, 2024

Dear Revenue Teams: Hyper Relevance is All That Matters Now

With everything going on in the world, marketing, sales, and customer success strategies are completely turned upside down. Learn how to adapt and stay hyper relevant in these 7 steps.

TOPICS:
Sales
How Tipalti Closed $2 Million with Sendoso + 6sense
BLOGS
March 23, 2024

How Tipalti Closed $2 Million with Sendoso + 6sense

Tipalti ABM Manager Peter Tarrant shares how his team helped the end-to-end accounts payable automation platform close $2 million in revenue with the help of Sendoso and 6sense.

TOPICS:
Sales
New Year, New Targets: How 6sense Used Sendoso + SalesLoft to Launch their 2024 BDR Dream Machine
BLOGS
March 23, 2024

New Year, New Targets: How 6sense Used Sendoso + SalesLoft to Launch their 2024 BDR Dream Machine

We recently sat down with 6sense's Ernest Owusu and SalesLoft's Amanda Holcombe to discuss the principles guiding their 2021 sales strategy.

TOPICS:
Sales
Our Customers Made Us the #1 Sending Platform in Account-Based Execution on G2
BLOGS
March 23, 2024

Our Customers Made Us the #1 Sending Platform in Account-Based Execution on G2

This Spring 2021 report marks the twelfth consecutive quarter that we’ve been named a G2 leader. Here's why.

TOPICS:
Industry Updates
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See how leading B2B companies use Sendoso to fuel revenue

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We’ve seen response rates and success with Sendoso like no other form of outreach.

Peter Tarrant, Account Based Marketer, Tipalti

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