Sendoso Blog

9 ways to weather an economic shakeup and more sales advice from a former CRO

CRO of Velocity Global breaks down his secrets to successful leadership.

Why Gift Cards for Employees Beat Out All Other Rewards

With more of the workforce going remote, what can you do to incentivize your team? See why more companies are choosing gift cards for employees as a recognition gift.

A CRO's secrets to successful leadership

CRO of Velocity Global breaks down his secrets to successful leadership.

Direct Mail Automation & How Does It Increase ROI?

Learn what is direct mail automation, how it increases ROI, and how to get started in this deep dive on all things direct mail.

How I took our team’s sequencing from 2-3% reply rates to 18-26%

Learn about how to improve your team’s sequenced reply rates with tactical layouts and templates.

How Snowflake’s Hermi Ruiz Built a World-Class ABM Program with Personalization at Scale

Snowflake ABM Manager Hermi Ruiz shares with us the secret recipe for attracting customers, booking meetings, capturing revenue, and how she built a world-class ABM program at scale.

The MQL Is Dead: Marketing Leader Shares Insight on Evolving ABM Strategy

SVP in marketing at RethinkCare weighs in on why the MQL is dead. Learn why your ABM strategy is behind and how to pivot to still get results in today's times.

10 Ways to Use Corporate Gifting (Other Than the Holidays)

Corporate gifting is more than just a branded paperweight campaign you scramble to put together in Q4; it’s a powerful year-long strategy that can help you rise above the noise in a digital world.

3 Sports Campaigns Designed to Drive Business

Help your sales team build memorable connections following big sporting events like Super Bowl, March Madness, and MLB Opening Day. Learn how to create personalized gifts from a Sendoso sales development representative.

5 Effective Ways to Engage With Prospects & Boost Sales

Looking for new ways to engage with prospects and boost sales? Check out these ideas and how direct mail can be an effective engagement strategy.

5 Reasons Why Customers Don't Buy & What You Can Do About It

If you're getting frustrated closing deals, you may need to understand why customers aren't buying from you. Find easy ways to fix the problem.

6 Sales Tools To Empower Your Team & Increase Revenue

Are you looking to help your sales team increase conversions? We have put together the top sales tools that will help your reps boost productivity and efficiency.

Direct Mail Effectiveness: What a Recent Forrester Report Found

Many marketers may question the effectiveness of direct mail, but studies show that it’s able to capture buyers’ attention in a way that digital marketing simply cannot. Recently, Forrester put together an in-depth ...

Fortune Favors the Bold: How to Re-Engage Stalled Accounts (Sendoso Using Sendoso)

This post is part of a series where we share strategies, experiments, and honest results from running our own programs using Sendoso.

How to Show Your Customers You Care (Sendoso Using Sendoso)

Read here to learn how to show your customers how much you appreciate their business (especially during times of uncertainty).

Redefining B2B Revenue Models with Product-Led Growth and Personalization

Discover the revolutionary potential of PLG to fuel remarkable company expansion with minimal investment.

Sendoso Raises $100 Million Series C Led By SoftBank Vision Fund 2

Sendoso raises $100 million Series C investment led by SoftBank Vision Fund 2. This investment accelerates Sendoso's focus on platform innovation, expansion of global logistics and warehousing, growing the world's largest vendor marketplace, delivering unparalleled customer service and support, and hiring the top talent to continue to scale successfully.

20 customer appreciation ideas that will keep them coming back

These top 20 customer appreciation ideas will keep them coming back. With these tips, client appreciation doesn't have to be expensive or hard!

Charity donations transform account-based marketing plays

Giving is a powerful act in marketing. Even better, when you incorporate charity donations into your marketing plan, giving is an experience that can be shared.

How to Pick the Perfect Sales Prospecting Gift

We get it: Coming up with the right sales prospecting gift can be tough. Research shows that the best sales prospecting gift is a personalized one. Targeting customers on a one-to-one basis increases response rates by up to 50% or more.

Inside Sendoso: 5 Creative Sends to Set Meetings

5 creative send ideas from our own team at Sendoso. Get creative and set meetings with these easy sends.

Science of Direct Mail: A Chemist’s Winning Marketing Strategy

Sendoso honored as G2’s Top 5 Best Software Product In 2024

Sendoso, the leading Sending Platform, snatches a prestigious spot on G2’s Top 5 Best Software Product of 2022.

10 Reasons to Include eGifts and Direct Mail in your Account-Based Marketing Strategy

Are you thinking about incorporating eGifts and/or direct mail into your 2017 account-based marketing initiatives? This list will give you some ammunition and reasons to pull the trigger ...