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April 12, 2019

Direct Mail Unboxed: Game of Thrones Pop-Up Card

By Brianna Valleskey

Unboxed is a Sendoso video series where we unbox some of our favorite direct mail pieces.

This week, we’re showing off a fantastical direct mail piece in a very special episode of Unboxed titled, “Game of Sends.”


We know that every item sent to prospects or customers via direct mail must be both relevant and personalized. One way we’re doing that this quarter is with some amazing 3D cards from our vendor partners at Lovepop.

If you can’t already tell, these Game of Thrones-themed cards are the spitting image from a famous scene in the iconic show—just in time for the premiere of season eight on Sunday night. We’ll send these out to anyone we already know is a fan (based on information they’ve either shared with us or said publicly on their social media profiles).

We’re also releasing a brand new template for our eGift cards around a “Winter is Here” theme (pictured below). When we send someone a coffee eGift, they’ll open up the email to see a dragon version of the famous Sendoso box and some fun text related to staying warm during these cold times with a cup of coffee.

In the Game of Sends, you win or you try … something different, meaning you try different direct mail ideas until you find something that actually gets your prospects to respond. And remember: This is just one way to make your outreach both relevant and personalized. The most creative messages are the ones that will rise above the noise.

Need more fun and creative direct mail ideas? Grab a copy of our fun idea ebook below.

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