This article is part of a series for the Marketer’s Support Group. We are a group of marketers, each of us with a very different background but one common goal of persevering through the pandemic. We are hoping that by sharing our stories we will give you tips, tricks, and coping mechanisms to make it through all of the plan-pivoting, uncertainty, and change.

Hi, my name is Sruthi and I’m a field marketer.

We have historically seen positive outcomes from events, so a large portion of our budget and funnel is usually dedicated to field events, trade shows and in-person gatherings. But following Dreamforce last year, where our go-to-market team rallied around a unique experience at the show, there was a tremendous focus on scaling our events strategy. Coming into the spring, we had a very aggressive events calendar. In fact, it was jam-packed: industry events, sales dinners, tradeshows, booths, kiosks, lounges, happy hours, after hours, VIP events, speakerships, sponsorships, and keynotes. We had it all, contracts signed, booths designed, and swag sourced.

The average single-family home takes seven months to build.  From drawing up the blueprints to laying the foundation to erecting the walls, constructing a home is intricate. Every solid marketing plan is no different, as Tiffany Hsia from SmartRecruiters recently...

This piece is brought to you by Lessonly Director of Strategic Marketing, Katie Brunette. Lessonly is a powerfully simple training software that helps over 3 million teammates learn, practice, and Do Better Work.  Current events have completely changed how we think...

Buying and selling behavior has changed over the past two months. We know they’re not done changing.  Although economies will start to reopen, the reality is we will continue living in a world with more budget cuts and remote work, and a very limited number of...

This piece is brought to you by Pax8 Chief Revenue Officer Nick Heddy. Based in Colorado, Pax8 provides custom cloud distribution services. The impact of the current situation reverberates across our organizations.  Adapting Our Revenue Strategy On the ground level,...

This piece is brought to you by RollWorks Demand Generation Marketing Manager Katie Dunn.  Rollworks’ account-based platform allows marketing and sales teams drive demand fast with easy target account discovery and prioritization, account-based digital advertising,...

Before COVID-19, Meagen had her Q2 go-to-market strategy all figured out.  The TripActions sales team was growing, and the marketing team planned to focus efforts on well-diversified outreach through paid search, community building, and using a Sending Platform for...

This piece is brought to you by Think HR SVP of Customer Experience Joy Justus. The global health crisis has turned the world upside down, and the insurance industry along with it.  Brokers have pulled back from prospecting. Companies are practicing spending and...

What’s the current situation?  Nearly 300 events have been canceled at an unprecedented rate; everything from local meetups to large global conferences have either been delayed to the fall or canceled altogether for the year. This puts event and demand generation...

Sendoso Chief Marketing Officer Dan Frohnen sits down with Terminus Vice President of Marketing Justin Keller (at the time of recording, Justin was the VP of Marketing at Sigstr, which was acquired by Terminus in December of 2019) on another episode of the B2B Growth...

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery.  More and more B2B marketing executives and companies are making the transition from lead-centric to...