Direct Mail Blog

Send Effects

Our direct mail blog is a compendium of sending strategies, insights, tools, and ideas—plus a little bit about direct mail marketing, corporate gifting for sales, and what happens behind the sends.

How to Be Customer-Focused in Sales Right Now

How to Be Customer-Focused in Sales Right Now

This post is brought to you by SalesLoft Director of Customer & Analyst Relations, Sunshine Levin. SalesLoft is a sales engagement platform designed to help companies generate pipeline, manage deals, and engage customers.   We’re all feeling varying degrees of...

The Marketer’s Support Group: I’m a Product Marketer

The Marketer’s Support Group: I’m a Product Marketer

This article is part of a series for the Marketer’s Support Group. We are a group of marketers, each of us with a very different background but one common goal of persevering through the pandemic. We are hoping that by sharing our stories we will give you tips, tricks, and coping mechanisms to make it through all of the plan-pivoting, uncertainty, and change.

Hi, my name is Lauren and I’m a Product Marketer.
For those of you who know, Product Marketing is a role that requires tremendous communication, planning and patience. We have to be well versed in the broad and with the specific. To get the right mix of messaging and market fit, we spend lots of time working with the product team, sales and listening to our customers. As they say, perfection can’t be rushed – that is until the pandemic came. Before we knew it our roadmap had completely changed, in fact we were off-roading entirely. I like at least 6 weeks to test and launch a new feature, suddenly we were launching products in a week’s turnaround.

The Marketer’s Support Group: I’m an Event Marketer

The Marketer’s Support Group: I’m an Event Marketer

This article is part of a series for the Marketer’s Support Group. We are a group of marketers, each of us with a very different background but one common goal of persevering through the pandemic. We are hoping that by sharing our stories we will give you tips, tricks, and coping mechanisms to make it through all of the plan-pivoting, uncertainty, and change.

Hi, my name is Sruthi and I’m a field marketer.

We have historically seen positive outcomes from events, so a large portion of our budget and funnel is usually dedicated to field events, trade shows and in-person gatherings. But following Dreamforce last year, where our go-to-market team rallied around a unique experience at the show, there was a tremendous focus on scaling our events strategy. Coming into the spring, we had a very aggressive events calendar. In fact, it was jam-packed: industry events, sales dinners, tradeshows, booths, kiosks, lounges, happy hours, after hours, VIP events, speakerships, sponsorships, and keynotes. We had it all, contracts signed, booths designed, and swag sourced.

How to Pivot Your SDR Team During Economic Uncertainty

How to Pivot Your SDR Team During Economic Uncertainty

This piece is brought to you by Clari Vice President, Revenue Growth & Enablement. Clari is a revenue operations platform that harnesses automation and AI to build a stronger pipeline, shorten sales cycles, improve forecast accuracy, and grow revenue.  The...

5 Charities That Can Use Your Support Right Now

5 Charities That Can Use Your Support Right Now

As communities around the nation continue to deal with the evolving effects of COVID-19, many of us are looking for ways to connect with those in need.  The impacts of the virus have touched every industry, affecting the work and livelihoods of front-line responders,...

How We Enabled Our Workforce to Go Remote (And How You Can Too)

How We Enabled Our Workforce to Go Remote (And How You Can Too)

This piece is brought to you by Sendoso Head of HR Jennie Knowles.  By now, you’ve probably seen dozens of articles on the subject of working from home. A simple search will uncover advice on everything from how to set up your at-work home station and remain...

Marketing Has to Make a Decision (Quickly)

Marketing Has to Make a Decision (Quickly)

What’s the current situation?  Nearly 300 events have been canceled at an unprecedented rate; everything from local meetups to large global conferences have either been delayed to the fall or canceled altogether for the year. This puts event and demand generation...

5 Direct Mail Examples Perfect for National “Send It” Day

5 Direct Mail Examples Perfect for National “Send It” Day

In honor of National Send It Day, we wanted to share some direct mail examples of how to “send it” and engage people in meaningful, new ways! March 10 marks National Send It Day, a chance to celebrate your buyers, customers, employees, and anyone else who is important...

How to Stay Ahead of the Great Account-Based Marketing Race

How to Stay Ahead of the Great Account-Based Marketing Race

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery.  More and more B2B marketing executives and companies are making the transition from lead-centric to...

5 B2B Direct Mail Best Practices for Scaling a Sending Program

5 B2B Direct Mail Best Practices for Scaling a Sending Program

These B2B direct mail practices are brought to you by LiveRamp Head of Marketing Operations Ben Coffee. Learn how Ben’s team used Sendoso to convert 1 in 3 cold contacts to conversations here.  When we started our sending program, it was experimental. I was LiveRamp’s...

Celebrating One Million Sends

Celebrating One Million Sends

A little more than a week after announcing $40M in Series B funding, we’re celebrating Sendoso’s one-millionth send. That means that a MILLION packages, perishables, eGifts, and Amazon orders have been processed through our platform. By the time you finish reading this blog, thousands more will have been sent through our system.

Sendoso Raises $40M, and We’re Just Getting Started

Sendoso Raises $40M, and We’re Just Getting Started

As CEO and co-founder here at Sendoso, I’m both thrilled and humbled to share that we’ve announced $40M in Series B funding.  This important milestone speaks to our impressive growth, provides validation for our category, and gives us the opportunity to continue...

You Had Help Along the Way, So Be a Mentor (Not a Boss)

You Had Help Along the Way, So Be a Mentor (Not a Boss)

If you're in the midst of a successful career as a leader in any capacity, you had someone show you the ropes at some point.  Nobody rises through the ranks without any guidance, help, or support along the way.  We all see the posts on social media about people...

How Real Estate Gifts are the Key to Closing Deals

How Real Estate Gifts are the Key to Closing Deals

I’ve been told by many great agents in the business, “Real estate is not rocket science.” Every successful realtor knows our industry is a relationship-based business, and our biggest source of business comes from referrals.  In order to build a thriving referral...

Our Top 5 Product Launches from 2019

Our Top 5 Product Launches from 2019

2020 is here and we’re super excited for all the big things this new decade holds for Sendoso and you! Before we look to the future though, let’s take a moment to reflect on all the awesome new features and platform enhancements we launched in the last year.

5 Keys to Building Customer Relationships in 2020

5 Keys to Building Customer Relationships in 2020

When it comes to building customer relationships, where has customer intimacy gone?  Over the past few years, companies have been focused on (dare we say obsessed with) their tech stacks. The language around building customer relationships sounds like it was generated...

Corporate Holiday Gift Ideas for Sales Managers

Corporate Holiday Gift Ideas for Sales Managers

At the end of the year, holiday gifts can act as a special incentive for sales teams. From incentives and software to Slack alerts and new swag, here are five corporate holiday gift ideas for sales managers to consider getting for individual reps or their entire sales team.

33 Predictions for Direct Mail Trends in 2020

33 Predictions for Direct Mail Trends in 2020

What direct mail trends does 2020 have in store? Continued growth for direct mail as a channel and sending as a strategy, according to the industry leaders we polled. Direct mail trends from this year included integrating sending tactics like direct mail and corporate gifting.

Your Guide to Corporate Gift-Giving Laws & Policies

Your Guide to Corporate Gift-Giving Laws & Policies

Corporate gift-giving laws can apply to specific industries or roles within a company. Check out this easy-to-read guide to ensure that you’re compliant, especially during the holiday season. The gift of transparency is one that will be appreciated – all year round!

8 Unique Swag Ideas from Dreamforce 2019

8 Unique Swag Ideas from Dreamforce 2019

Each year at Dreamforce, we go on the hunt for the most unique swag ideas up for grabs in the Expo Hall on the last days of the conference. Take a look at some of our favorite giveaways from 2019, and stay tuned for more next year!

Modern Direct Mail: Easy as Email [Video]

Modern Direct Mail: Easy as Email [Video]

What makes modern direct mail different? In short, technology. Innovations like tactile marketing automation and the Sending Platform have enabled businesses everywhere to incorporate tangible forms of outreach (like direct mail, physical gifts, etc.)

5 April Fool’s Day Pranks That Help You Close Deals

5 April Fool’s Day Pranks That Help You Close Deals

At first, using April Fool’s Day pranks to build relationships with prospects may seem counterintuitive. But think about it this way: What’s more human than making someone laugh? If you can connect with someone on an emotional level by bringing joy to their day

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