Your Guide to Corporate Gift-Giving Laws & Policies

Dec 4, 2019 | Gifting, Sales

Corporate gift-giving laws can apply to specific industries or roles within a company. Check out this easy-to-read guide to ensure that you're compliant, especially during the holiday season. The gift of transparency is one that will be appreciated – all year round!

8 Unique Swag Ideas from Dreamforce 2019

Nov 27, 2019 | Marketing, Swag

Each year at Dreamforce, we go on the hunt for the most unique swag ideas up for grabs in the Expo Hall on the last days of the conference. Take a look at some of our favorite giveaways from 2019, and stay tuned for more next year!

Modern Direct Mail: Easy as Email [Video]

Nov 19, 2019 | Direct Mail, Marketing

What makes modern direct mail different? In short, technology. Innovations like tactile marketing automation and the Sending Platform have enabled businesses everywhere to incorporate tangible forms of outreach (like direct mail, physical gifts, etc.)

Direct Mail Unboxed: Sendoso Customer Welcome Plant and Onboarding Kit [Video]

Nov 12, 2019 | Marketing, Send Ideas

We’re all about showering your customers with love, and we believe that should start on day one. In this episode of Unboxed, we will be showing you our direct mail piece that customers receive right after they join the Sendoso family!

20 B2B Holiday Gift Ideas for Every Budget in 2019

Nov 6, 2019 | Customer Experience, Gifting, Send Ideas

Our secret sauce for amazing B2B holiday gifts? Planning early! There’s a lot of logistics that go into planning a B2B gift campaign that will arrive in time for the holidays. That’s why we’re taking care of the gift brainstorming process for you!

Direct Mail Unboxed: Cookie Box from Noms Bake Shop [Video]

Oct 30, 2019 | Marketing, Send Ideas

Sendoso’s vendor partners at Noms Bake Shop sent us this cookie assortment that arrived in a wooden box with our name etched beautifully on the top. Each cookie is individually wrapped

Tactile Marketing Automation: What Is It & Why Sendoso is Rated #1

Oct 23, 2019 | Customer Experience, Direct Mail, Marketing

Tacctile marketing automation is taking the business world by storm. Here's what you need to know about it and why Sendoso is rated #1 in the category.

How Swag Management Can Promote Sustainability at Dreamforce 2019

Oct 18, 2019 | Marketing, Swag

If you’re wondering which channels are more effective when it comes to direct mail vs digital marketing, you’re not alone. Our digital lives—and the lives of our buyers—have become very crowded. People are overwhelmed by digital noise.

Dear Salesforce: Customer 360 Should Include Direct Mail

Oct 11, 2019 | Customer Experience, Direct Mail

Salesforce’s Customer 360 is a revolutionary concept. And it’s also one that makes sense: If we want to build better relationships with our customers, then we should treat them like the people we have the best relationships with.

Your Dreamforce 2019 Schedule: Must-Attend Sessions for Sales, Marketing & More

Oct 4, 2019 | Customer Success, Marketing, Sales

If you haven’t figured out your Dreamforce 2019 schedule yet, you’re not alone. The conference offers more than 2,700 sessions across multiple roles, products, levels, and more. So where can you even start?

Dreamforce Parties 2019: List Updated Daily

Sep 26, 2019 | Customer Experience, Marketing

Trying to find a one-stop-shop for Dreamforce Parties in 2019? You’ve come to the right place. This list is updated daily and offers chances for networking, food, fun—not to mention unforgettable experiences—at Dreamforce 2019.

Direct Mail vs Digital Marketing: What Data Shows Works Best

Sep 19, 2019 | Direct Mail, Marketing

If you’re wondering which channels are more effective when it comes to direct mail vs digital marketing, you’re not alone. Our digital lives—and the lives of our buyers—have become very crowded. People are overwhelmed by digital noise.

Direct Mail Effectiveness: What a Recent Forrester Report Found

Sep 11, 2019 | Direct Mail, Sendoso

Many marketers may question the effectiveness of direct mail, but studies show that it’s able to capture buyers’ attention in a way that digital marketing simply cannot. Recently, Forrester put together an in-depth ...

Direct Mail Unboxed: Sendoso’s Employee Welcome Kit [Video]

Sep 4, 2019 | Direct Mail, Send Ideas, Sendoso

When a new employee starts at your company, you want to make them feel welcome and get them excited about your brand. Here at Sendoso, we think the best way to do that is to ...

Why Every CMO Needs a Sending Platform

Aug 27, 2019 | Customer Experience, Sendoso

In recent years, we have witnessed the rise of a very new type of technology: the Sending Platform. This cloud solution fuses automation with logistics so that companies everywhere ...

7 Direct Mail Ideas for National Dog Day [Video]

Aug 23, 2019 | Direct Mail, Send Ideas, Sendoso

Direct mail isn’t just for humans⁠—our dogs appreciate getting gifts too! And when our four-legged friends are happy, we’re happy too. Dogs do a lot for us, whether they’re bringing us ...

Sendoso joins the Outreach Galaxy: Take your B2B Gifting Out of this World

Aug 21, 2019 | Gifting, Sales, Sendoso

Here at Sendoso, we help sales teams rise above the noise and elevate their relationships with prospects through B2B gifting. We know prospecting into accounts is hard and catching ...

Behind the Sends: The Anatomy of a Direct Mail Company [Infographic]

Aug 16, 2019 | Sendoso

A big part of our mission at Sendoso is to take the standard for direct mail companies to the next level. That's why we offer a number of professional services to our customers free of charge. 

How to Pick the Perfect Sales Prospecting Gift

Aug 8, 2019 | Direct Mail, Sales, Send Ideas

We get it: Coming up with the right sales prospecting gift can be tough. Research shows that the best sales prospecting gift is a personalized one. Targeting customers on a one-to-one basis increases response rates by up to 50% or more.

Direct Mail Unboxed: Golden Llama from Lessonly [Video]

Aug 7, 2019 | Direct Mail, Marketing, Send Ideas

In this episode of Unboxed, we received the golden llama award—an award given to ideal team players and companies around the world. The golden llama arrived with a handwritten note and a card explaining what the golden llama symbolizes.

Start Sending Personalized Corporate Gifts Now—Your Happiness Depends On It

Jul 23, 2019 | Customer Experience, Gifting, Sales

What’s better: giving personalized corporate gifts or receiving them? Research shows that when we give a gift, we focus less on comparison and we experience more happiness from the act of giving.

Direct Mail Unboxed: Sustainable Wooden Gifts from Woodchuck USA [Video]

Jul 19, 2019 | Direct Mail, Send Ideas, Sendoso

In this episode of Unboxed, we take a look at a sustainable gift that keeps on giving. Sendoso’s vendor partners at Woodchuck USA sent us this beautiful direct mail piece complete with a wooden luggage tag ...

Why Direct Mail Needs to be Part of Your Sales Strategy

Jul 12, 2019 | Direct Mail, Sales

I have been getting a barrage of emails, phone calls, and LinkedIn requests for as long as I can remember, but I will never forget the time a sales development rep (SDR) contacted me via direct mail.

Why Your Direct Mail Campaign Needs Handwritten Notes

Jul 3, 2019 | Direct Mail, Marketing, Sales

Are you thinking about incorporating eGifts and/or direct mail into your 2017 account-based marketing initiatives? This list will give you some ammunition and reasons to pull the trigger and get started today.

Direct Mail Unboxed: Wine Box Video Mailer from UviaUs [Video]

Jun 28, 2019 | Direct Mail, Sales, Sendoso

In our most recent episode of Unboxed, we showcase a two-part send (complete with both a video mailer and a bottle of wine) from our partners at UviaUs. This is a great example ...

A Direct Mail Strategy for Your ABM Campaigns

Jun 20, 2019 | Sendoso

SiriusDecisions recently released the State of Account-Based Revenue Engine 2019 report, and ABM, once again, is coming in hot! Take your campaigns to the next level by adding ...

Behind the Sends: How We Manage Swag Fulfillment at Scale [Video]

Jun 13, 2019 | Sendoso, Swag

Operationalizing swag fulfillment at scale is no small feat. We utilize five warehouses across the globe to store, track, carefully package, and ship anything our customers (or we) ever ...

4 Reasons Why Direct Mail Marketing Should Be a Priority in 2019

Jun 6, 2019 | Direct Mail, Marketing

Fellow marketers: Do you feel like your emails are being buried? In truth, they probably are. The average office worker receives 120+ emails a day. So how can you be unique and ...

Direct Mail Unboxed: Gourmet Popcorn Send from Garrett Popcorn Shops [Video]

May 31, 2019 | Direct Mail, Send Ideas, Sendoso

In our most recent episode of Unboxed, we take a look at a playful direct mail piece from our partners at FullStory. This surprise swag kit was sent to our team in a beautifully designed box.

How Direct Mail Marketing Influences Purchasing Decisions [Infographic]

May 24, 2019 | Direct Mail, Marketing

In the digital age, direct mail marketing might be more powerful than it’s ever been. Sure, this channel can be difficult to automate, scale, and measure ROI for without a Sending Platform.

5 Direct Mail Campaigns You Can Automate With Marketo & HubSpot

May 17, 2019 | Marketing, Send Ideas, Sendoso

In the past, direct mail campaigns were difficult to scale because they can’t be automated like an email or a tweet. But Sendoso is changing that. Our Sending Platform’s integrations ...

Direct Mail Unboxed: Surprise Swag Box from FullStory [Video]

May 14, 2019 | Direct Mail, Send Ideas, Sendoso

In our most recent episode of Unboxed, we take a look at a playful direct mail piece from our partners at FullStory. This surprise swag kit was sent to our team in a beautifully designed box.

3 Corporate Gift Ideas to Drive Product Adoption [Sendoso + Pendo.io]

May 9, 2019 | Customer Experience, Send Ideas, Sendoso

Did you know half of your best customers also shop with your competitors? So in order to keep them as customers, you must ensure that they regularly engage with your product...

4 Direct Mail Campaign Triggers for Smart OmniChannel Marketing

Apr 22, 2019 | Direct Mail, Marketing, Sendoso

Utilizing a direct mail campaign in your omnichannel revenue strategy is easier than ever—thanks to the ability to automatically trigger sending. Our solution offers APIs and integrations across marketing ...

Behind the Sends: How We’re Making Direct Mail Sustainable

Apr 19, 2019 | Direct Mail, Sendoso

Our customers use our platform to connect with customers and prospects on a human level using direct mail, so a key part of Sendoso’s mission is it sustainable for the environment.

Direct Mail Unboxed: Game of Thrones Pop-Up Card

Apr 12, 2019 | Direct Mail, Send Ideas, Sendoso

This week, we’re showing off a fantastical direct mail piece in a very special episode of Unboxed titled, “Game of Sends.” We know that every item sent to prospects or customers ...

How to A/B Test Corporate Gifts Throughout The Sales Cycle: Sendoso + Clari

Apr 9, 2019 | Gifting, Sales, Sendoso

In today's competitive marketplace, the buyer experience is more important than ever. Cold calls and repeated emails to “just follow up” aren’t enjoyable and don’t accelerate sales cycles.

5 April Fool’s Day Pranks That Help You Close Deals

Mar 29, 2019 | Sales

At first, using April Fool’s Day pranks to build relationships with prospects may seem counterintuitive. But think about it this way: What’s more human than making someone laugh? If you can connect with someone on an emotional level by bringing joy to their day

Corporate Gifting via Text Message: How Sendoso + TextUs Builds Better Relationships

Mar 25, 2019 | Customer Experience, Sales, Sendoso

I like to challenge every sales rep that I’m working with to text me. They know that a modern sales approach means adding value before going straight to the ask—no one wants to feel like ...

How to Send Corporate Gifts that Get Meetings with Prospects

Mar 15, 2019 | Gifting, Sales, Sendoso

Influitive customer advocacy specialist Darren Persaud and business development representative Matthew Pellegrini have always had a knack for knowing when to send corporate gifts at the right time, as well as what to actually send.

5 Ways to Send Direct Mail for National ‘Send It’ Day

Mar 5, 2019 | Customer Experience, Send Ideas

This week, we’re celebrating National Send It Day by sharing some of our favorite ways to send direct mail. We created this holiday as a way to give thanks to everyone who’s important to your business. Whether you already

Introducing: The World’s First Sending Platform

Feb 26, 2019 | Direct Mail, Gifting, Swag

A few years ago, we noticed a universal dilemma: Consumers and companies, alike, were drowning in digital noise. Cold emails went unanswered; apps got deleted; ads were ignored ...

How Atrium’s Direct Mail Strategy Decreased Their Cost Per Opportunity

Feb 22, 2019 | Sales, Sendoso

In this installment of our Customer Spotlight series, we focus on the direct mail strategy of Atrium, an advanced sales performance analytics software that empowers sales teams to make informed decisions.

7 Direct Mail Campaigns For Cultivating Customer Love all Year Long

Feb 14, 2019 | Customer Success, Send Ideas

Today, we celebrate love—customer love. And you’re likely wondering what direct mail campaigns have to do with fostering customer love.

10 Ways to Use Corporate Gifting (Other Than the Holidays)

Feb 11, 2019 | Customer Experience, Gifting, Send Ideas

Corporate gifting is more than just a branded paperweight campaign you scramble to put together in Q4; it’s a powerful year-long strategy that can help you rise above the noise in a digital world.

Behind the Sends: How Our Creative Project Managers Invigorate Direct Mail Strategies

Jan 25, 2019 | Sendoso

A successful direct mail strategy is comprehensive. For every campaign, you have to manage a lot of moving parts—not to mention come up with something creative to catch your audience’s attention.

Direct Mail Unboxed: Trapdoor Coffee Holiday Bundle [Video]

Jan 18, 2019 | Customer Experience, Send Ideas

One of the most popular direct mail touches we see people sending is the coffee bundle: a fun box with a custom coffee blend, branded mugs, and handwritten note. This is a great touch that can be sent to a recipient’s company as a

Behind the Sends: How Sendoso Keeps Your Direct Mail Data Safe

Jan 10, 2019 | Direct Mail, Sendoso

Direct mail and data security aren’t two things you often hear about in the same sentence. But we’re in the business of not just handling data about our customers, but all of the ...

Direct Mail Unboxed: Sendoso’s Custom Advent Calendar [Video]

Jan 4, 2019 | Customer Experience, Send Ideas

We believe in proactively nurturing relationships across your entire business using personalized, thoughtful touches. After all, 83% of people feel

15 Amazing Shoutouts We Received from Successful Direct Mail Campaigns in 2018

Dec 20, 2018 | Sendoso

Anyone who is familiar with Sendoso knows that successful direct mail campaigns are our bread and butter. We believe meaningful engagements should be creative, personalized, fun, and even delicious—regardless of whether they’re part

3 B2B Gift Ideas That Transform Your Quote-to-Cash Process

Dec 17, 2018 | Gifting, Sales, Send Ideas

The sales cycle can get complicated, and fast. There are many pieces at work, but ultimately, they’re all working toward that one end goal: closing a deal.

How to Automate Direct Mail Marketing in 2019 [New Year’s Resolution]

Dec 14, 2018 | Marketing, Sendoso

This guest post is brought to you by our friends at Tray.io, the general automation platform for citizen automators. Is direct mail marketing one of your New Year’s resolutions? Heading into 2019,  your plans for the year

How to Follow Up After a Direct Mail Campaign

Dec 12, 2018 | Marketing, Sales

This direct mail campaign guest post is brought to you by our friends at ReachForce, the leading provider of B2B marketing data quality management services. A direct mail campaign doesn’t end once your packages get delivered.

3 Corporate Gifting Ideas to Incentivize Survey Responses [SurveyMonkey + Sendoso]

Dec 5, 2018 | Send Ideas, Sendoso

What do corporate gifting ideas have to do with survey responses? We’re glad you asked. Our businesses depend on people: our buyers, our customers, our employees, and more. And running a successful enterprise requires

How a Direct Mail Campaign Can Help You Move UpMarket

Nov 26, 2018 | Sales, Send Ideas

When it comes to going upmarket, a direct mail campaign might just be your secret weapon. Why? Because you know that selling into mid-market and enterprise companies means a much more complex sales process. The strategies that got your company ...

Why Your Sales Engagement Plan Needs Direct Mail [Podcast]

Nov 14, 2018 | Direct Mail, Sales

A few months ago our partners at Outreach.io launched their Sales Engagement Podcast Series. The series focuses on tactics, strategies, hacks, and tips for the listeners to get the most out of their sales engagement plan.

Prospecting How To: Create “Wow” Moments in Sales with Sendoso, Sigstr, and SalesLoft

Nov 9, 2018 | Sales, Sendoso

As digital marketing and sales strategies get more complex, it becomes infinitely more difficult to stand out from the noise. Marketing and sales teams are faced with the challenge of ...

20 Corporate Gift Ideas for the Holidays [Infographic]

Nov 2, 2018 | Customer Experience, Send Ideas

We get it: The holidays are quickly approaching and you hardly have time to think about corporate gift ideas for your customers, clients, prospects, and recruits—let alone plan an entire campaign.

4 Employee Engagement Ideas for Every Company

Oct 26, 2018 | Customer Success, Send Ideas

As an account strategist, much of my time is spent helping the organizations we work with leverage external direct mail and gifting campaigns to existing

3 Corporate Gifting Tricks for the Holidays

Oct 19, 2018 | Customer Experience, Gifting

The biggest corporate gifting period of the year is quickly approaching. As a team that specializes in just this (year-round and throughout all stages of the funnel), we’re often asked how to ...

The Difference Between Personalization and Customization in Sales

Oct 12, 2018 | Customer Experience, Sales

What’s the difference between personalization and customization? In a world where we have more access to data about our buyers than we ever have in our past, this question comes up a lot. After all, 96% of marketers say

12 of the Best Marketing Swag Ideas from Dreamforce ‘18

Oct 5, 2018 | Marketing, Send Ideas, Swag

As a marketer, I can confirm that coming up with unique marketing swag ideas is tough. You want that perfect combination of something that delights potential customers (builds brand affinity) ...

3 Direct Mail Campaigns for Customer Onboarding

Oct 2, 2018 | Customer Success, Send Ideas

In the first few weeks after purchasing your product, customers need to understand both how to use the platform and experience the value it offers. Ever downloaded an app that you never used and later deleted?

How to Use Customer Gifting Through the Marketing Funnel

Sep 26, 2018 | Marketing

In the business world, a thoughtful gift can be the difference between a sale and dead silence. But when is the right time to send gifts in the first place? Turns out, the entire marketing funnel is full of gift-giving

The Evolution of Sales: Fostering the Human Connection

Aug 23, 2018 | Customer Experience, Sales

Not every business today can manage to take all prospects out to a round of golf and a fancy dinner. Even so, today’s businesses can still personalize the sales process and make that human connection ...

The Impact of Direct Mail: Past, Present, and Future

Aug 14, 2018 | Marketing

Suppose you’re prospecting a lead at a company you’d like to do business with. After researching your prospect a bit more, you find out a couple facts: He is expecting a baby soon and owns a bulldog.

Prospecting With Personalization That Gets Results

Jul 17, 2018 | Customer Experience, Sales

in a world where software companies seem to be popping up left and right, it’s hard to get noticed. A great way to stand out is to do something memorable in your outreach so that the ...

5 Ways to take your Direct Mail Campaigns to the Next Level

Jul 11, 2018 | Marketing

Whether it’s your first direct mail send, or you’ve ran multiple direct mail campaigns, there could be ways to improve the performance of your sends. We rounded up some of the experts that work on direct mail

The Best Direct Mail Sends for Each Account Segment Ft. Triblio

Jul 9, 2018 | Marketing, Sendoso

Original post by Triblio, a comprehensive account based marketing software solution that includes web personalization, account based advertising, sales reports, and more. Gift giving can be tough on both

The Age Of Customer Experience

Jul 3, 2018 | Customer Experience

What is the main building block of brand loyalty? Having excellent customer experience with a brand is the leading influencer for brand loyalty. Your prospects and customers feel your level ...

Customer Spotlight: Radius

Jun 21, 2018 | Marketing, Sendoso

At Sendoso we love to see how our customers are using the platform and they are the true experts! We decided our first Customer Spotlight is on Radius. Radius is the leader in connecting B2B data and intelligence.

Enabling Sales Reps to Send Their Own Gifts ft. the RollWorks SDR Team

Jun 19, 2018 | Gifting, Sales, Sendoso

With so many competing products in the SaaS landscape, we essentially choose to buy from the teams we like. Through the deal, it’s important to build rapport, and one of the ways to ...

How Can Direct Mail Influence Consumer Behavior?

Jun 15, 2018 | Direct Mail, Marketing

Psychology of Marketing, better known as consumer behavior, includes how consumers think, feel, and reason between different alternatives. Consumer behavior can be influenced by four ...

Spring Cleaning Your ABM Programs

May 31, 2018 | Marketing

It’s deep into Spring Time, and it’s time to check into your ABM Program, and maybe give it that Spring Cleaning Refresh it needs. Let’s take a look at the 5 pillars that make up ABM and make sure you are on

They’re All On It: 5 Departments Using Sendoso

May 29, 2018 | Customer Success, Marketing, Sales

When talking to our 150 customers, it becomes clear that there is no ONE correct way to do direct mail. We have customers using direct mail for varied audiences, for different goals, ....

It’s All About The Packaging Baby

May 15, 2018 | Customer Experience

ou have the perfect direct mail campaign, with the perfect items to send… but have you thought about the packaging? The way an item is delivered makes a big impact on perceived value and is a great way to ...

The 7 Ways You Should be Promoting Your Conference Sponsorship

Apr 25, 2018 | Marketing

Face-to-face meetings are no doubt the most valuable types of meetings. So when sponsoring a conference or hosting ancillary events, it’s important to put all of your marketing and sales efforts into them to get the

7 WOW-able Ways to Connect with Prospects and Customers via Salesforce and Sendoso

Apr 25, 2018 | Customer Success, Sales, Sendoso

By leveraging Sendoso’s integration with Salesforce, you can automate marketing sends as well as empower your sales team with the ability to make meaningful connections with their prospects.

How an Onion Mug Got Me a Meeting

Apr 24, 2018 | Gifting, Sales, Send Ideas

Many of us in sales have been in the conundrum of how to creatively cut through the noise of a C-level executive’s inbox. I was in my first week at Sendoso and found myself in just this situation.

5 Questions Your Sales Team Should Ask Before Sending

Apr 17, 2018 | Gifting, Marketing, Sales

As a marketer, one of my main goals is to empower my sales team. Constantly launching new campaigns and platforms on their own, are not effective. To successfully help your sales team, you need to make

Part 2: Solving the Prospecting Pains of Sales Development with Gifting

Apr 12, 2018 | Gifting, Sales

I left off Part 1 of this blog, sharing the challenges in the prospecting process. Now, I'm going to give you an inside look on how I've made personal and memorable connections with my prospects.

Part 1: Solving the Prospecting Pains of Sales Development with Gifting

Apr 9, 2018 | Gifting, Sales

Can I get a raise of hands for the number of times you’ve done your research, cold called, sent a personalized email, and reached out through social sites to not receive any kind of acknowledgment from

Gifting Ideas: Customize Coffee, Prospect Portraits, Etched Wine Bottles, and Snack Bundles

Apr 2, 2018 | Gifting, Send Ideas

Are you thinking about incorporating eGifts and/or direct mail into your 2017 account-based marketing initiatives? This list will give you some ammunition and reasons to pull the trigger and get started today.

New Integration: SalesLoft + Sendoso

Oct 24, 2017 | Sales, Sendoso

Want to include direct mail and gifts into your SalesLoft Cadences? Now you can! This seamless integration helps you take personalization to the next level and enables you to easily use Sendoso.

Shipping Gifts and Swag Internationally

Apr 10, 2017 | Gifting, Sendoso, Swag

Sendoso offers warehousing across in the U.S., in Canada, and in Europe. Here's your guide to shipping gifts, swag, and direct mail internationally via our Sending Platform.

The Complete Guide to Online + Offline B2B Marketing and Sales

Apr 4, 2017 | Direct Mail, Marketing, Sales

This guide covers five actionable online and offline sales and marketing strategies to help you build more integrated digital + physical campaigns. Read about industry statistics and ...

5 Critical Components of Customer Engagement Needed to Fill your B2B Sales Pipeline

Mar 30, 2017 | Sales

To implement an effective customer engagement strategy, make an effort to start small and gradually expand. This allows you to adapt your approach to the audience's specific needs.

10 Reasons to Include eGifts and Direct Mail in your Account-Based Marketing Strategy

Feb 7, 2017 | Direct Mail, Gifting, Marketing

Are you thinking about incorporating eGifts and/or direct mail into your 2017 account-based marketing initiatives? This list will give you some ammunition and reasons to pull the trigger ...

Direct Mail and Account Based Marketing: Everything You Need to Know

Feb 7, 2017 | Direct Mail, Marketing

In today’s digital world, it’s easy to forget how powerful direct mail can be. It has a dimension that email campaigns lack. Direct mail brings tangibility to the table and has a surprisingly ...