The Terminus marketing team found big wins by reinventing their most popular virtual content. Terminus used Sendoso tools to transform virtual prospectus into creative direct mail marketing campaigns.
Terminus even collaborated with Sendoso to turn their ABM eBook into a printed cookbook.
The marketing team had created a digital ABM cookbook in November 2019. The online guide explained account-based marketing strategies through food and cooking metaphors. The eBook resonated with top-of-funnel prospects and generated high-volume organic traffic.
The online success encouraged Senior Director of Marketing Stephanie Kelly to reimage the eBook as a direct mail campaign.
Terminus transformed the eBook into a printed recipe book and launched an awareness campaign. Sendoso sent the book along with oven mitts and kitchen tools to top prospects.
“We’re trying to find creative ways for our sales team to continue their outreach and have better connection rates,” explained Kelly.