Challenges
Eliminating the manual direct mail and gift processes that stalled pipeline momentum and prevented program scale.
Results
Sendoso has given MX a new, unique channel to engage with buyers, increase deal progression, and re-engage accounts that have gone cold.
$2,000
campaign spend
$1.2M
opportunities accelerated from pre-pipeline to qualified deals
$4M
stagnant deals brought back to life
MX is a leading digital transformation platform for banks, credit unions, and fintechs.
As a hyper-growth company not only are we trying to hit our metrics, but we’re also trying to exceed them.
Sendoso opened up an additional channel for us to make a great touchpoint to increase engagement, book sales meetings, and optimize every touchpoint of the buyer’s journey.
Campaign Details
Integration Used
Salesforce
Champion Open Rate
80%
Decision Stakeholders Open Rate
34%
Cognizance Campaign Spend
$2,000
Pipeline from Win Backs
$4M
Booth in a Box
70% of accounts accelerated to qualified opportunities
Sendoso opened up an additional channel for us to make a great touchpoint to increase engagement, book sales meetings, and optimize every touchpoint of the buyer’s journey.
Bryce Nobles
Growth Leader at MX