Challenges
Driving sales and maintaining engagement with prospects, customers, and partners in a virtual world.
Results
By empowering marketing, channel sales partners, and customer success with Sendoso, Arctic Wolf drives pipeline and acceleration, maintains partner engagement, and boosts customer renewals and upsells.
27 Upsells
More than 20% of quarterly revenue in just six weeks
41 Influenced Opportunities
Millions in pipeline
72%
Webinar attendance rate
Arctic Wolf is the market leader in security operations, providing 24x7 monitoring, detection, and response to proactively protect client systems and data.
Headquarters
Eden Prairie, MN
Founded
2012
Company Size
600+
Website
Industry
Security Operations
Campaign Details
Teams Using Sendoso
Marketing
(Demand Gen, Field, Channel, Customer)
Channel Sales
Customer Success
Integrations Used
Salesforce
Marketo
72%
Webinar
attendance
rate
27 Upsells
More than 20% of quarterly revenue
41 Influenced Opportunities
Millions in pipeline
My goal was to capitalize on as many use cases as possible while integrating with our primary sources of truth, Salesforce and Marketo. Because of this, Sendoso is especially helpful for measuring the success of our pipeline generation efforts.
Megan Flanagan
Arctic Wolf’s Senior Director of Field and Channel Marketing