In 2021, Connection is Everything.
The lines between work and life continue to blur, and B2B consumers crave a more personalized, B2C-like experience. And while some may return to offices or physical events, others will go remote permanently or have reduced opportunities to meet face-to-face.
Revenue teams must be nimble, with diverse strategies and a variety of ways to engage buyers and customers. Watch this on-demand event to hear from experts across industries about how companies are solving the challenges of staying creative, agile, and connected to their audience-no matter what channel they’re using or where they are in the world.
Special Guests
Jena Friedman
Comedian, Actor, Writer, & Filmmaker
Past Credits: The Daily Show with Jon Stewart, Late Show with David Letterman
Photo Credit: Darius Bashar and Archangel
Seth Godin
Entrepreneur, Best-Selling Author, and Speaker
Famous Books: The Dip, Linchpin, Purple Cow, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn)
Corporate Bro
Sales Pleb, Linkedin Troll, Self-described “Master of the Persuasive Arts”
Speakers
Kris Rudeegraap
CEO,
Sendoso
Matt Heinz
President,
Heinz Marketing
Sam Jacobs
Founder & CEO,
Revenue Collective
Lauren Bailey
Founder,
#GirlsClub
Dan Dal Degan
Operating Executive,
Marlin Equity Partners
Sangram Vajre
Chief Evangelist & Co-Founder,
Terminus
Jon Miller
Chief Marketing & Product Officer,
Demandbase
Maria Pergolino
CMO,
ActiveCampaign
Meagen Eisenberg
TripActions
Jacob Gebrewold
Sales for the Culture
Matthew Green
Sales Assembly
Dan Frohnen
Sendoso
Michelle Palleschi
Sendoso
Jay Po
Managing Partner & Co-Founder,
Stage 2 Capital
Frederik Groce
Storm Ventures
Max Altschuler
Outreach
Jeannine Crispino
6Sense
Frannie Danzinger
Integrate
Tyler Lessard
Vidyard
Kelly Berg
Ambition
Kate Athmer
Bombora
Kyle Coleman
Clari
Katrina Wong
VP. Product Marketing & Demand Generation,
Segment
Sheena Badani
Gong
Cassandra Jowett
PathFactory
Amanda DePaul
Sr. Director, Demand Generation & Integrated Marketing,
Conversica
Kristen Kaighn
Gainsight
Rachel Fukaya
WalkerSands
Jena Andres
Welcome
Courtney Smith
6sense
Marty Pesis
Cameo
Michael Tuso
Chili Piper
Derek Ries
Alex Kelly
Ceros
Rachel Chinapen
RingLead
Brianna Valleskey
Sendoso
Zack Alspaugh
Sendoso
Andrea Lydon
Sendoso
Sruthi Kumar
Sara Koppes
Klaudia Tirico
Demand Gen Report
Rebecca Miller
Leila Dunning
Hannah Sierra
Colleen Jackson
Joey Kaiser
BetterCloud
Sydney Mimeles
Spotify
Jerry Henry
Angela Vecce
Sendoso
Brittany Klokkenga
Sendoso
Technology
Stories of connecting your tech stack to create unique and personalized experiences
Connection
Stories of connecting messages across channels so you can be agile and reach buyers no matter where they are
Creativity
Stories of making buyers feel connected when they can’t be in person
Agenda
8:30am PST/
11:30am EST
Opening Keynote: Welcome to the Era of B2H
Kris Rudeegraap, CEO, Sendoso
Dan Frohnen, CMO, Sendoso
Michelle Palleschi, COO, Sendoso
9:00am PST/
12:00pm EST
Conversation with Seth Godin
Technology
Creativity
Connections
9:30am PST/
12:30pm EST
Operationalize Your ABX Strategy with a Winning Tech Stack
Joey Kaiser, Demand Generation Manager, BetterCloud
Leila Dunning, Sr. Marketing Manager, Customer and PR, RollWorks
Brittany Klokkenga, Content Marketing Manager, Sendoso
Is B2C the new B2B? What B2B Brands Can Learn from B2C Brands in 2021
Rachel Fukaya, Sr. Director, PR , WalkerSands
Jena Andres, Head of CX & Marketing, Welcome
Marty Pesis, Director, Marketing, Cameo
Sydney Mimeles, Growth Operations, Spotify
The Power of Connection: How Business Communities are Thriving in a Virtual World
Lauren Bailey, Founder, #GirlsClub
Matthew Green, CRO, Sales Assembly
Jacob Gebrewold, Co-Founder & Executive Director, Sales for the Culture
10:00am PST/
1:00pm EST
Staying Connected Throughout the Customer Lifecycle
Lauren Barraco, Head of Revenue Growth & Enablement, Sendoso
Courtney Smith, Head of ABX, 6sense
Michael Tuso, Director, Revenue Performance, Chili Piper
Marketing for Humans: The Fun, Wacky, and Wondrous Side of B2B Marketing
Sheena Badani, Sr. Director, Marketing, Gong
Alex Kelly, Director, Digital Marketing, Ceros
Brianna Valleskey, Director, Corporate Marketing, Sendoso
Connectivity: An ABM Pro’s Secret Sauce to Accelerating Millions in Pipeline
Sruthi Kumar, Associate Director, Field & Partner Marketing, Sendoso
10:30am PST/
1:30pm EST
How to Build Connections and Set Sales Records with Intent Data
Kate Athmer, VP, Growth, Bombora
Angela Vecce, Product Marketing Manager, Sendoso
Connected Revenue: How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success
Kyle Coleman, VP, Revenue Growth & Enablement, Clari
Rachel Chinapen, Director, Marketing, RingLead
Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Audience Engagement Strategies for 2021 (*Hint: They’re all Virtual*)
Amanda DePaul, Sr. Director, Demand Generation & Integrated Marketing, Conversica
Klaudia Tirico, Editor, Demand Gen Report
Rebecca Miller, Sr. Manager, Marketing & Communications, Splash
11:00am PST/
2:00pm EST
Sendoso on Sendoso: Essential Automated, Triggered, and Integrated Plays for 2021
Andrea Lydon, Director, Sales Development, Sendoso
Sara Koppes, Associate Director, Marketing Operations, Sendoso
Jerry Henry, Manager, Solution Architects and Onboarding Specialists, Sendoso
Creativity: The Key to Fighting Virtual Fatigue and Driving Field Marketing Success
Hannah Sierra, Sr. Manager, Virtual & Digital Marketing, ForgeRock
Brittany Klokkenga, Content Marketing Manager, Sendoso
The NEW Imperatives for Successful Sales/Marketing/SDR Alignment
Sangram Vajre, Chief Evangelist & Co-Founder, Terminus
Max Altschuler, VP, Sales Engagement, Outreach
Kelly Berg, VP, Customer Success & Solutions, Ambition
Main Stage
12:30pm PST/
3:30pm EST
More Human Connections (Lightning Keynote with Experts)
Jon Miller, Chief Marketing & Product Officer, Demandbase
Maria Pergolino, CMO, ActiveCampaign
Meagen Eisenberg, CMO, TripActions
Dan Dal Degan, Operating Executive, Marlin Equity Partners
Frederik Groce, Principal, Storm Ventures
Jay Po, Managing Partner & Co-Founder, Stage 2 Capital
Katrina Wong, VP. Product Marketing & Demand Generation, Segment
Agenda
Main Stage
Opening Keynote: Welcome to the Era of B2H
Kris Rudeegraap, CEO, Sendoso
Dan Frohnen, CMO, Sendoso
Michelle Palleschi, COO, Sendoso
Conversation with Seth Godin
Technology
Operationalize Your ABX Strategy with a Winning Tech Stack
Derek Ries, Director, Marketing Operations, BetterCloud
Joey Kaiser, Demand Generation Manager, BetterCloud
Leila Dunning, Sr. Marketing Manager, Customer and PR, RollWorks
Brittany Klokkenga, Content Marketing Manager, Sendoso
Staying Connected Throughout the Customer Lifecycle
Lauren Barraco, Head of Revenue Growth & Enablement, Sendoso
Courtney Smith, Head of ABX, 6sense
Michael Tuso, Director, Revenue Performance, Chili Piper
How to Build Connections and Set Sales Records with Intent Data
Kate Athmer, VP, Growth, Bombora
Angela Vecce, Product Marketing Manager, Sendoso
Sendoso on Sendoso: Essential Automated, Triggered, and Integrated Plays for 2021
Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Andrea Lydon, Director, Sales Development, Sendoso
Sara Koppes, Associate Director, Marketing Operations, Sendoso
Jerry Henry, Manager, Solution Architects and Onboarding Specialists, Sendoso
Creativity
Creativity: The Key to Fighting Virtual Fatigue and Driving Field Marketing Success
Hannah Sierra, Sr. Manager, Virtual & Digital Marketing, ForgeRock
Brittany Klokkenga, Content Marketing Manager, Sendoso
Marketing for Humans: The Fun, Wacky, and Wondrous Side of B2B Marketing
Sheena Badani, Sr. Director, Marketing, Gong
Alex Kelly, Director, Digital Marketing, Ceros
Brianna Valleskey, Director, Corporate Marketing, Sendoso
Connected Revenue: How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success
Jeannine Crispino, VP, Customer Success, 6Sense
Kyle Coleman, VP, Revenue Growth & Enablement, Clari
Rachel Chinapen, Director, Marketing, RingLead
Zack Alspaugh, Director of Customer Lifecycle Marketing, Sendoso
Is B2C the new B2B? What B2B Brands Can Learn from B2C Brands in 2021
Jena Andres, Head of CX & Marketing, Welcome
Marty Pesis, Director, Marketing, Cameo
Sydney Mimeles, Growth Operations, Spotify
Connections
The Power of Connection: How Business Communities are Thriving in a Virtual World
Sam Jacobs, Founder & CEO, Revenue Collective
Lauren Bailey, Founder, #GirlsClub
Matthew Green, CRO, Sales Assembly
Jacob Gebrewold, Co-Founder & Executive Director, Sales for the Culture
Connectivity: An ABM Pro’s Secret Sauce to Accelerating Millions in Pipeline
Sruthi Kumar, Associate Director, Field & Partner Marketing, Sendoso
Audience Engagement Strategies for 2021 (*Hint: They’re all Virtual*)
Amanda DePaul, Sr. Director, Demand Generation & Integrated Marketing, Conversica
Klaudia Tirico, Editor, Demand Gen Report
Rebecca Miller, Sr. Manager, Marketing & Communications, Splash
The NEW Imperatives for Successful Sales/Marketing/SDR Alignment
Sangram Vajre, Chief Evangelist & Co-Founder, Terminus
Max Altschuler, VP, Sales Engagement, Outreach
Kelly Berg, VP, Customer Success & Solutions, Ambition
Main Stage
More Human Connections (Lightning Keynote with Experts)
Jon Miller, Chief Marketing & Product Officer, Demandbase
Maria Pergolino, CMO, ActiveCampaign
Meagen Eisenberg, CMO, TripActions
Dan Dal Degan, Operating Executive, Marlin Equity Partners
Frederik Groce, Principal, Storm Ventures
Jay Po, Managing Partner & Co-Founder, Stage 2 Capital
Katrina Wong, VP. Product Marketing & Demand Generation, Segment
Our Sponsors
Our Sponsors
Our Sponsors
Opening Keynote: Welcome to the Era of B2H
Operationalize Your ABX Strategy with a Winning Tech Stack
In this session, BetterCloud Director of Marketing Operations Derek Ries and Demand Generation Manager Joey Kaiser will be joined by Sendoso’s Brittany Klokkenga and RollWorks’ Leila Dunning to discuss how BetterCloud went from ABM to ABX and created an always-winning strategy.
You’ll learn how to:
- Help your sales team prioritize accounts to work more efficiently
- Operationalize your systems to build a sustainable pipeline for shorter deal cycles
- Create sustainable & automated high-value plays with direct mail
The Power of Connection: How Business Communities are Thriving in a Virtual World
Communities like Revenue Collective, Sales Assembly, RevGenuis, and GirlsClub have made it possible. Revenue Collective Founder Sam Jacobs will sit down with Sales Assembly Founder Matt Green, GirlsClub Founder Lauren Bailey, and Sales for the Culture Co-Founder and Executive Director Jacob Gebrewold to talk about harnessing the power of community in 2021 with things like networking via Slack groups, virtual “lunch & learns,” one-to-one networking pairings, and more.
Creativity: The Key to Fighting Virtual Fatigue and Driving Field Marketing Success
Staying Connected Throughout the Customer Lifecycle
Now more than ever, teams need to be connected through every stage of the customer lifecycle. Data needs to be shared seamlessly and hand-off points between teams need to be effortless. Achieving this type of flow within a company isn’t easy but when you do, your customer’s experience will be enhanced tenfold. But to get it right, you need to have the right process and technology.
Join Sendoso’s Lauren Barraco, Head of Revenue Growth & Enablement, Sendoso as she talks about all of this and more with fellow go-to-market leaders, Courtney Smith from 6Sense, Michael Tuso from Chilipiper, and Kristen Kaighn from Gainsight.
Marketing for Humans: The Fun, Wacky, and Wondrous Side of B2B Marketing
Connectivity: An ABM Pro’s Secret Sauce to Accelerating Millions in Pipeline
How to Build Connections and Set Sales Records with Intent Data
Creativity is a secret weapon in the sales process—the most effective sales teams leverage a combination of data plus creativity to outshine the competition. But, being creative is hard, especially when you’re on a time crunch. Frannie Danzinger, VP of Sales at Integrate, has two secret weapons that help her team easily set themselves apart: Bombora and Sendoso. Using Bombora’s Intent data with Sendoso’s integration with Cameo, Integrate’s sales team is able to accelerate closed-won deals and open opportunities.
In this session, she’ll sit down with Bombora VP of Growth Kate Athmer and Sendoso Product Marketing Manager Angela Vecce to discuss utilizing your tech stack to the fullest to create ‘wow’ moments that make it impossible for prospects to ignore.
You will learn how Integrate:
- Found the best accounts to pursue using Bombora’s Company Surge® data
- Armed their sales team with relevant talking points based on Intent signals
- Brought deals back to life with Cameo videos
- Broke into cold accounts immediately
Connected Revenue: How to Get Creative with Go-To-Market Alignment, Goals, Reporting, and Success
- So how do we get closer to our fellow go-to-market teams and ensure we’re thinking across an entire business unit?
- How do we surface important data points across all of our customer-facing teams and create goals that all of our metrics can align to?
- And lastly, how do we effectively do it in a remote work world?
Audience Engagement Strategies for 2021 (*Hint: They’re all Virtual*)
Sendoso on Sendoso: Essential Automated, Triggered, and Integrated Plays for 2021
Is B2C the new B2B? What B2B Brands Can Learn from B2C Brands in 2021
The NEW Imperatives for Successful Sales/Marketing/SDR Alignment
And as your buyers become more complex, and their buying journeys grow in length, a new approach to how go-to-market teams align and coordinate their motions is required.
In this essential session we will hear from today’s leading B2B go-to-market specialists on their latest thinking, research and benchmarks for how sales and marketing teams most effectively and successfully work together to increase pipeline development, velocity and conversion.
More Human Connections (Lightning Keynote with Experts)
Conversation with Seth Godin
Sendoso CEO Kris Rudegraap sits down for a live conversation with Set Godin. Seth Godin is an Author, Entrepreneur, and most of all a teacher. Join live to hear Seth’s musings on being connected in 2021 and send your questions in the session chat box to have a chance to get them answered on the live stage!