Out of the Box Campaign Strategies

Creativity helps teams adapt to ambiguity and change—something we have seen a lot of in this year (and we have no way of knowing when it will end). Yes, creativity is about originality in your ideation. But it’s also about problem-solving; designing and building new systems; divergent thinking and even, sometimes, breaking systems. Personalization may grab someone’s attention, but creativity will win their heart.

But why now? Many of your competitors will likely take a “wait and see” approach in difficult times. That helps you have an opportunity to stand-out from the crowd, fill the vacuum, and experiment with new ways of reaching prospects and customers.

There is also the risk that your competitors see this opportunity, and if they’re the ones engaging with your prospects and customers through this uncertain period, your competitors will be in a stronger position when the buyers are ready to buy. Now is the time to strike.

So, how do we actually think outside the box?

That’s the question we set out to answer. First, we looked into the processes our internal teams use to stay creative. You’ll find our “Out-of-The-Box Thinking” chart we crafted based on that at the end of this guide.

More importantly, we turned to our colleagues at companies we admire. We were curious how they’re getting creative with the tools and tactics available to them in order to craft a cohesive online and offline journey that keeps audiences engaged.

And we weren’t disappointed. In this guide, we offer ten examples of successful multi-touch campaigns from companies that got creative with their tech stack, messaging, channels, and more. We hope you find these stories insightful and actionable.

Remember, the best companies leave nothing to chance. Good luck and happy sending!